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Hybrid Web Experience Marketing Analyst

Salesforce · Atlanta, GA · United States Of America · Hybrid

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

The Platform product marketing team at Salesforce is hiring for a Web Experience Marketing Analyst responsible for the creation and modification of web content for product launches, webinars, campaigns, and general messaging enhancements across the website. As a Web Experience Analyst, you will work collaboratively with product marketing, corporate messaging, strategic programs, and creative teams to deliver a cohesive site experience in a fast-paced work environment.

To be successful in this role, you should have some hands-on experience working with the WordPress platform in an enterprise environment. Previous experience with Adobe Experience Manager is ideal but not required. You are someone who is an effective communicator, detail-oriented, a critical thinker, and a problem solver.

Key Responsibilities

  • Collaborate with key stakeholders to prioritize content and help determine the best delivery of the content to meet both internal and user goals
  • Ensure content is accurate, SEO optimized, and fits the user's journey. Validate all assets based on SEO team's guidelines
  • Support lead generation through the creation of forms in Adobe Experience Manager (AEM)
  • Use defined templates, copy content from stakeholder documents and thoroughly QA work to ensure accuracy and error-free delivery of published pages
  • Test pages for responsiveness/display and work with digital engineering partners to address discrepancies
  • Support web backlog working in weekly sprints to deliver site enhancements while managing multiple priorities in a deadline-sensitive environment
  • Provide recommendations for user experience and flow based on testing, customer feedback, and data to continually enhance the user journey

Key Requirements

  • 2+ years of hands-on experience managing web and content production for an enterprise organization. Additional experience with Adobe Experience Manager is highly desirable
  • Basic understanding of information architecture, user experience, interaction design, and visual design initiatives.
  • Understanding of web image optimization and best practices and using various tools to deliver high-quality imagery with the least impact on performance
  • Experience working in development, staging, and production environments of WordPress, and syncing changes across environments

Preferred Requirements

  • Ability to learn quickly, ask questions, manage time efficiently, and be a proactive communicator to stakeholders
  • Ability to work against tight deadlines in a fast-paced environment, and work on multiple projects simultaneously
  • Must be a self-starter, highly motivated, able to "turn on a dime", think through problems to come up with innovative solutions, and deliver against very tight deadlines while keeping a keen eye on detail and accuracy

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