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Remote Product Manager | CRM

Entrata · Lehi, UT · United States Of America · Remote

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Since its inception in 2003, driven by visionary college students transforming online rent payment, Entrata has evolved into a global leader serving property owners, managers, and residents. Honored with prestigious awards like the Utah Business Fast 50, Silicon Slopes Hall of Fame - Software Company - 2022, Women Tech Council Shatter List, our comprehensive software suite spans rent payments, insurance, leasing, maintenance, marketing, and communication tools, reshaping property management worldwide.

Our 2200+ global team members embody intelligence and adaptability, engaging actively from top executives to part-time employees. With offices across Utah, Texas, India, and the Netherlands, Entrata blends startup innovation with established stability, evident in our transparent communication values and executive town halls. Our product isn't just desirable; it's industry essential. At Entrata, we passionately refine living experiences, uphold collective excellence, embrace boldness and resilience, and prioritize diverse perspectives, endeavoring to craft a better world to live in.

As a Product Manager for the CRM function at Entrata, you will play a pivotal role in driving the development and enhancement of our customer relationship management tools. Your focus will be on leveraging technology, particularly AI-driven solutions, to streamline customer interactions, improve lead scoring processes, and enhance communication channels. This role offers an exciting opportunity to work on cutting-edge projects that will revolutionize how our clients engage with their customers.


  • Collaborate with cross-functional teams including engineering, design, and marketing to define product requirements, prioritize features, and drive product roadmap execution for Entrata’s CRM, which includes our property management lead management features and messaging functionality.
  • Spearhead the development and deployment of AI algorithms for lead scoring, working closely with data scientists and engineers to refine models and improve lead qualification accuracy.
  • Oversee the transition of communication systems from email to SMS/text messaging, including the development of automated messaging workflows and compliance with regulatory requirements.
  • Lead the implementation and optimization of Entrata REDD (AI) for customer chat functionality on client websites, ensuring a seamless integration and user experience.
  • Conduct market research and competitive analysis to identify trends, opportunities, and areas for innovation within the CRM space.
  • Monitor key performance metrics and user feedback to iterate on product enhancements, address pain points, and drive continuous improvement.

Minimum Qualifications:

  • Bachelor's degree in Computer Science, Engineering, Business Administration, or a related field.
  • 2+ years of experience in product management, with a focus on CRM or related software solutions.
  • Proven track record of successfully managing the end-to-end product lifecycle, from concept to launch and iteration.
  • Strong analytical skills, with the ability to interpret data, extract insights, and make data-driven decisions.
  • Excellent communication and collaboration skills, with the ability to effectively engage with stakeholders at all levels.
  • Demonstrated ability to thrive in a fast-paced, dynamic environment, managing multiple priorities and driving results.

Preferred Qualifications:

  • Master's degree in Business Administration, Computer Science, or a related field.
  • Experience working with AI-driven technologies and machine learning algorithms in a product management capacity.
  • Familiarity with CRM platforms such as Salesforce, HubSpot, or Microsoft Dynamics.
  • Understanding of modern software development methodologies, such as Agile or Lean.
  • Experience in the property management or real estate industry, with a focus on SaaS solutions.
  • Certification in product management (e.g., Pragmatic Marketing, Certified Scrum Product Owner) is a plus.


Flexible and transparent culture with remote and hybrid work options, generous vacation time, and frequent company recharge days for work-life balance.

Comprehensive medical, dental, and vision coverage, including fertility benefits, available for eligible employees and their families.

HSA/FSA options and employer-paid disability benefits provided for eligible employees.

Access to 401(k) or similar retirement plans with employer matching for eligible employees, ensuring long-term financial security.

Wellness initiatives promoting physical and mental well-being, access to an onsite gym at HQ, mental health resources, wellness challenges, and employee assistance programs.

Family-centric leave policies supporting new parents during significant life events.

Entrata Cares programs offering opportunities for volunteerism, charity events, and giving back to our community.

Exclusive Previ cell phone plan and discounts on services or local business partnerships for additional employee benefits.

Bi-annual swag drops for employees

But members of the Entrata team aren’t just intelligent and ambitious, they’re the living embodiment of another core Value: “Teamwork and Collaboration.” Entrata is dedicated to creating a workplace where a diverse and inclusive team thrives in an environment free from discrimination. We provide equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, protected veteran status, or any other applicable characteristics protected by law.

It’s a great place to work! Will you join us?