Marketing Manager PWT (Courbevoie, FR, 92400) bei Nexans

• Offer & demand balance evolving fast on the Power Transmission market
• Need to identify growth patterns to support sales & margin development of Power Transmission

Purpose

• Build Marketing strategy for Power Transmission for next 10 years

Areas of responsibility    

1. Define strategic positioning of Power Transmission

• Identify attractive markets Power Transmission must target
• Collect, consolidate, structure & challenge quantitative data on Power Transmission market (e.g. size, growth…)
• On demand side for different dimensions (e.g. per geography, per product, per market segment, per customers…)  
• On supply side (competitors capabilities)
• Document & assess underlying market drivers and trends impacting market evolution (e.g. technological shift, new players entry…)
• Assess Nexans ability to compete on those markets
• Assess Nexans ability to address and perform on the targeted markets (product portfolio maturity, technical capabilities, industrial, operationnal capabilities…)
• Assess Nexans competitive positioning vs competitors and underline gaps vs competitors

2. Build Power Transmission Value proposition

• Formalize Nexans positioning, targets and ambitions per market
• Assess customers key purchasing criteria and key success factors by markets
• Detail current value proposition per addressed or to-be addressed markets (incl. Offer, additional services…)
• Assess Nexans offer attractiveness for customers and customers willingness to pay for Nexans offer
• Assess Nexans offer positioning vs competitors and
• Build business cases to estimate ROI of technical/product/industrial new development required to enhance Nexans offer

3. Marketing strategy deployment

• Communicate and explain effectively to Nexans key stakeholders (e.g. industrial, sales…) the marketing ambitions and plan
• Identify roadblocks to deploy the strategy and suggest action plan to overcome them
• Insure alignment within Power Transmission on the strategy marketing
• Insure seamless coordination and alignment with different department within Power Transmission to achieve ambition

4. Develop competitive intelligence

• Collect, structure and consolidate insights from competitors (from internal or external sources)
• Collect structure and  consolidate insights from customers
• Collect structure and consolidate insights from other key stakeholders involved in the market (e.g. other OEM, investment funds in renewables energy, public policies, cable layving vessels contractors…)

• Share relevant insights to Power Transmission key stakeholders/department (e.g. sales, industrial, operations…)

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5. Internal and External communication & reporting

• Prepare strategy marketing support for Board/excom presentation
• Deliver presentation/reporting on marketing strategy definition/deployment
• Build our external communication strategy ( in relation with Ext communication manager )

6. Sustainability

• Identify customer needs and expectations
• Launch a low carbon product range with no impact on the Production cost ( green electricity, Recycling copper or aluminium ) 
• Introduce decommissioning of cable on the market

7. Affordability of OSW market

• In relation with the R&D and Spec in manager , dev a competitive range of cable for the OSW market , under strong cost pressure
• Launch and promote this product range on the market

8. Services and IMR

• Strenghten our services and IMR offer based on step consulting mission and the on going internal project team
• One pager review of services and reinforce them
• Support the IMR team to promote and Launch them on the market

9. Project priorization

• Permanent analysis of pipe of project ( Through CRM with the support of the sales team )
• Report monthly the analysis of the pipe of project, and revisit our pipe strategy

10. Land Market

• Identify in Europe the main market opportunities
• Support the on going market strategy done by the Sales and Marketing LAND manager
• Build a long term vision of the business
• Support the business case definition of load

Expected results

• Market understanding of LAND and SUBSEA
• Position Nexans on the right market segment, right customers, and right Projects
• Contribution : 2 point of EBITDA to power transmission Business group Market 10 years
• Implementation of the strategy

Position sizing

Required skills and qualifications

• STRONG ANALYTICS SKILS ! The impact for Nexans is so big, that no mistake in the business assumptions and product decisions can be accepted

• Analytics, technical, Energetic, quick learner with the ability to rapidly contribute in a fast-paced environment
• Persistent with strong interpersonal communication skills both written and oral, in addition to good analytical skills, especially in products, applications, and specifications.
• Proficiency in market analysis and strategic marketing. Must be able to build,  present, organize and execute a strategic approach
• Able to exhibit strong technical and commercial awareness with an ability to communicate at all levels within a business
• Common sense and organizational skills, Capable of working independently and autonomously
• Effective leadership and team management skills.
  
  
• Reporting and alert skills
• Global team player, able to work in a transverse and multicultural environment
• Ability to travel with geographical flexibility
• Proficient in using Microsoft Office, particularly skilled in PowerPoint and Excel for database management.
• Fluent in English