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1. Define strategic positioning of Power Transmission
- Identify attractive markets Power Transmission must target
- Collect, consolidate, structure & challenge quantitative data on Power Transmission market (e.g. size, growth…)
- On demand side for different dimensions (e.g. per geography, per product, per market segment, per customers…)
- On supply side (competitors capabilities)
- Document & assess underlying market drivers and trends impacting market evolution (e.g. technological shift, new players entry…)
- Assess Nexans ability to compete on those markets
- Assess Nexans ability to address and perform on the targeted markets (product portfolio maturity, technical capabilities, industrial, operationnal capabilities…)
- Assess Nexans competitive positioning vs competitors and underline gaps vs competitors
2. Build Power Transmission Value proposition
- Formalize Nexans positioning, targets and ambitions per market
- Assess customers key purchasing criteria and key success factors by markets
- Detail current value proposition per addressed or to-be addressed markets (incl. Offer, additional services…)
- Assess Nexans offer attractiveness for customers and customers willingness to pay for Nexans offer
- Assess Nexans offer positioning vs competitors and
- Build business cases to estimate ROI of technical/product/industrial new development required to enhance Nexans offer
3. Marketing strategy deployment
- Communicate and explain effectively to Nexans key stakeholders (e.g. industrial, sales…) the marketing ambitions and plan
- Identify roadblocks to deploy the strategy and suggest action plan to overcome them
- Insure alignment within Power Transmission on the strategy marketing
- Insure seamless coordination and alignment with different department within Power Transmission to achieve ambition
4. Develop competitive intelligence
- Collect, structure and consolidate insights from competitors (from internal or external sources)
- Collect structure and consolidate insights from customers
- Collect structure and consolidate insights from other key stakeholders involved in the market (e.g. other OEM, investment funds in renewables energy, public policies, cable layving vessels contractors…)
- Share relevant insights to Power Transmission key stakeholders/department (e.g. sales, industrial, operations…)
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5. Internal and External communication & reporting
- Prepare strategy marketing support for Board/excom presentation
- Deliver presentation/reporting on marketing strategy definition/deployment
- Build our external communication strategy ( in relation with Ext communication manager )
6. Sustainability
- Identify customer needs and expectations
- Launch a low carbon product range with no impact on the Production cost ( green electricity, Recycling copper or aluminium )
- Introduce decommissioning of cable on the market
7. Affordability of OSW market
- In relation with the R&D and Spec in manager , dev a competitive range of cable for the OSW market , under strong cost pressure
- Launch and promote this product range on the market
8. Services and IMR
- Strenghten our services and IMR offer based on step consulting mission and the on going internal project team
- One pager review of services and reinforce them
- Support the IMR team to promote and Launch them on the market
9. Project priorization
- Permanent analysis of pipe of project ( Through CRM with the support of the sales team )
- Report monthly the analysis of the pipe of project, and revisit our pipe strategy
10. Land Market
- Identify in Europe the main market opportunities
- Support the on going market strategy done by the Sales and Marketing LAND manager
- Build a long term vision of the business
- Support the business case definition of load
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- STRONG ANALYTICS SKILS ! The impact for Nexans is so big, that no mistake in the business assumptions and product decisions can be accepted
- Analytics, technical, Energetic, quick learner with the ability to rapidly contribute in a fast-paced environment
- Persistent with strong interpersonal communication skills both written and oral, in addition to good analytical skills, especially in products, applications, and specifications.
- Proficiency in market analysis and strategic marketing. Must be able to build, present, organize and execute a strategic approach
- Able to exhibit strong technical and commercial awareness with an ability to communicate at all levels within a business
- Common sense and organizational skills, Capable of working independently and autonomously
- Effective leadership and team management skills.
- Reporting and alert skills
- Global team player, able to work in a transverse and multicultural environment
- Ability to travel with geographical flexibility
- Proficient in using Microsoft Office, particularly skilled in PowerPoint and Excel for database management.
- Fluent in English
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