Manager, Brand & Digital Marketing bei Life University

Description

•    Responsible for elevating the Life University brand, increasing visibility, driving enrollment demand, and supporting the Life U culture through comprehensive marketing initiatives involving digital media, website design, content development, email, video, and traditional marketing channels.
•    Develop branded content to drive engagement and grow our reputation through the website, social media, and at campus and community events. 
•    Script, plan, and oversee production of video and digital media. 
•    Manage integrated digital and traditional marketing projects. Plan budget, targeting, messaging, media, and creative strategies and tactics.
•    Execute brand awareness and program lead-generation initiatives.   
•    Develop email communication plans to support conversion of student inquiries to enrollment. Develop copy, cadence, and logic for multi-step communications and implement in CRM system. 
•    Conduct A/B testing of ads, landing pages, emails, and other tactics. Implement data-driven solutions to continually improve campaign results.
•    Recommend, plan and implement other marketing initiatives supporting brand, culture, and enrollment.
•    Develop and present communications to gain buy-in for marketing ideas, share progress, and report results and recommendations.
•    Oversee each step of complex initiatives, document progress, and keep all stakeholders informed throughout.
•    Monitor email, marketing, and media performance. Identify trends and insights. Implement improvements to optimize results.
•    Support website development. Manage web initiatives from structure and design to page content, creative, and search engine optimization (SEO).
•    Support SEO strategy utilizing BrightEdge or similar software. 
•    Conduct keyword research and apply results to advertising, website, and social media content.
•    Conduct analysis and/or research to understand target audiences: demographics, psychographics, behaviors, preferences, and other insights to inform marketing strategy and content development. 
•    Manage external partners and/or specific initiatives: negotiate pricing, define detailed deliverables, and ensure expectations are met on time and within budget. Partnerships may include graphic designers, brand agency, media agency, video producers, photographers or others.
•    Capture photo and video as needed to complement professional services and enhance marketing output.
•    Design digital ads using Adobe, Canva, or similar software.
•    Establish partnerships across campus with faculty, staff, leaders, and students to capture brand stories and effectively support strategic university initiatives.
•    Serve as backup to team members as needed to support website edits or other project requests submitted to the marketing portal.
•    Collaborate with other departments to design strategies and tactics supporting university objectives. Ensure transparency and alignment on objectives and outcomes.
•    May manage marketing personnel.
•    Assumes additional responsibilities and supports special projects as requested. 

Qualifications

Requirements:
•    Bachelor’s degree in related field
•    5+ years of relevant experience
•    Media strategy development
•    Content strategy and creative development experience 
•    Presentation skills
•    Data analytics and performance reporting
•    Digital campaign management 
•    Microsoft Office Suite Software
•    Email development system software
•    Adobe Suite or similar design software 
•    Monday or similar project management software 
•    Google Analytics experience 
•    Wordpress or similar Content Management System (CMS) experience
•    Salesforce, Ellucian, or other CRM software
•    Budget management 
•    Cross-functional collaboration and partnership
•    Vendor management 

Required Attributes:
•    Collaborative 
•    Accountable
•    Self-starter
•    Works well independently 
•    Strong verbal and written communication skills 
•    Creative
•    Innovative
•    Flexible 
•    Customer service-oriented
•    Student-centered 
•    Detail-oriented 
•    Results-oriented 
•    Values aligned with lasting purpose 

Desired but not required:
•    Master’s degree in related field
•    Higher education marketing experience
•    Photo/video experience 
•    Video editing skills
•    Google certifications
•    Hootsuite software
•    Adobe Suite or similar design software experience 
•    Website development (programming) experience 

Hybrid role – work from home with office hours as needed to effectively execute assigned duties.