Hybrid Marketing & Content Specialist bei HEART OF TEXAS GOODWILL INDUSTRIES
HEART OF TEXAS GOODWILL INDUSTRIES · Waco, Vereinigte Staaten Von Amerika · Hybrid
- Junior
- Optionales Büro in Waco
Job Details
Description
SUMMARY: The Marketing & Content Specialist supports Heart of Texas Goodwill Industries’ mission by developing, coordinating, and executing marketing initiatives across multiple channels. This role produces engaging content for social media, digital platforms, print collateral, and promotional campaigns while also assisting with events, retail branding, and other marketing projects. The position reports to the Marketing & PR Director and works collaboratively with the marketing team to ensure consistent, mission-driven messaging and cohesive brand representation.
ESSENTIAL DUTIES AND RESPONSIBILITIES: Include, but are not limited to the following as other duties may be assigned:
- Promote the goals and objectives of Heart of Texas Goodwill Industries through creative and strategic marketing support.
- Tracks and analyzes KPIs to measure results and drive continuous improvements for content and PR strategies.
- Coordinate and produce content for social media, the company website, and other digital platforms.
- Write and edit copy for press releases, articles, brochures, retail promotions, signage, event materials, and other marketing collateral.
- Support the execution of events, including vendor coordination, marketing materials, and onsite assistance.
- Assist in retail branding initiatives, including promotional campaigns, and seasonal marketing projects.
- Monitor and analyze engagement and performance metrics for campaigns, providing insights to improve results.
- Collaborate with the Marketing team to align messaging and branding across all channels.
- Stay informed on marketing trends, tools, and best practices to contribute to innovative strategies.
Leadership Competencies:
| Leadership Competency | Team, Departmental, Corporate Leader |
| OUR TEAM | |
| Emotional Maturity and Respect | Manages personal emotions to gain staff confidence by impartially resolving issues. Consistently treats others with professionalism, honor, and dignity. |
| Integrity | Manages ethically. Develops and implements processes that are consistently executed with fairness and equity. |
| Capacity for Change and Innovation | Serves as principal liaison to manage change. |
| Interpersonal Skills | Is approachable and open; identifies and facilitates staff engagement opportunities. Engages in conflict appropriately; tailors communication to the appropriate audience. |
| Commitment to Development and Empowerment of Self and Others | Encourages staff to utilize tools to support their development. Facilitates the use of tools and resources for staff development; helps staff reach their full potential. |
| OUR COMMUNITY | |
| Commitment to Goodwill’s Mission, Vision, and Values | Manages operations in accordance with Goodwill’s Mission, Vision, and Values. Reinforces Goodwill’s Mission, Vision, and Values with staff and the community. |
| Commitment to Diversity, Equity, and Inclusion | Champions inclusion activities, strategies, and initiatives. Executes inclusion strategies. |
| Community and Service | Effectively communicates the benefits and impact of Goodwill’s services to stakeholders. |
| OUR GROWTH | |
| Commitment to Excellence and Customer Service | Encourages staff accountability for meeting goals and producing high-quality results. |
| Business Acumen | Accurately interprets data, policies, and procedures for sound decision-making. Incorporates critical thinking skills into decision-making framework. Directs and ensures compliance with all Goodwill policies/procedures. |
| Stewardship and Accountability | Effectively works within financial and budgetary guidelines and report all financial irregularities immediately to management. |
Qualifications
Qualification Requirements:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Must pass a drug screen. A criminal background check is required. A driver’s license check is required. Must show proof of current driver’s license and minimum auto liability insurance coverage.
Minimum Skills:
- Excellent project coordination skills and the ability to think strategically.
- Excellent attention to detail.
- Strong writing, editing, and proofreading skills.
- Strong proficiency in social media platforms and digital content creation tools.
- Demonstrated ability to create and maintain working relationships within a collaborative team environment.
- Strong customer service skills and the ability to work effectively with a variety of individuals and personalities, both internally (employees and staff) and externally (the media, businesses, community partners, etc.)
- Proficiency in completing assignments independently, on time, and within budget.
- Ability to multi-task, prioritize and thrive in fast-paced, consistently changing environment.
- Ability to uphold high standards of ethics and integrity.
Education and/or Experience, Technical Skills:
Bachelor's degree (B.A.) in Marketing, Communication Arts, or Public Relations; a minimum of two years’ experience in the practice of social media management and content creation; or an appropriate combination of education and experience.
Strongly Preferred Expertise in:
- Web page creation and editing software (Wordpress)
- Social media platforms (LinkedIn, Pinterest, YouTube, Instagram, Facebook, TikTok, etc.)
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, etc.)
- Google AdWords and Google Analytics
Certificates, Licenses, Registrations:
Must maintain a valid driver's license and a driving record acceptable to Goodwill's liability insurance provider.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. While performing the duties of this job, the noise level in the work environment ranges from quiet to very noisy.
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- Frequently required to communicate
- Drive a vehicle for company travel
- The job requires using a computer.
Discrimination Reports:
It is the policy of Heart of Texas Goodwill to ensure equal employment opportunity in accordance with all state and federal regulations and guidelines. Employment discrimination against employees and applicants due to race, color, religion, sex (including sexual harassment), national origin, disability, age (40 years old or more), military status, or veteran status is illegal.
Heart of Texas Goodwill managers and employees will comply with state and federal equal employment laws, rules, regulations, and guidelines. Any employees that deliberately violate this policy will be subject to disciplinary action.
Persons who believe Heart of Texas Goodwill has discriminated against them may file a discrimination complaint with the Compliance Officer. The Compliance Officer has full authority to manage issues involving employment discrimination.
Point of contact to file allegations of discrimination:
Compliance Officer
Location:1700 S New Road, Waco TX 76711
Phone Number: 254-753-7337 ext. 450
Email Address: [email protected]
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