*Onsite Role based in Dubai*
Join Rapid Global Growth (RGG), a dynamic international e-commerce group, at our Dubai headquarters. As the technology and operations powerhouse behind Puffy - a Top 5 US mattress brand and one of North America's fastest-growing D2C companies - RGG drives innovation in global e-commerce. Since Puffy's launch in 2016, we've supported its remarkable 100% YoY growth, earning recognition from Forbes, Entrepreneur.com, and TechCompanyNews.
Rapid Global Growth (RGG), the innovative force powering successful e-commerce brands like Puffy, is seeking an exceptional Brand Manager to join our marketing team in Dubai. As a Brand Manager at Puffy, you'll be at the forefront of revolutionizing how America sleeps, leading our brand strategy from one of the world's most dynamic cities. In this pivotal role, you'll craft compelling narratives and innovative campaigns that resonate with US consumers while leveraging data-driven insights to stay ahead of market trends. As a key member of our global marketing team, you'll shape the brand story of our rapidly growing company, transforming the US sleep tech industry through innovative branding and storytelling. This strategic role reports directly to our Director of Marketing at our Dubai office.
Why joining us could be the next best step in your career?
- Get hired within 2 weeks: Typically, we extend a job offer within two weeks from a candidate's initial application to Puffy.
- Unmatched compensation: Max monthly salary of upto 30K AED + up to 10% monthly bonus.
- 100% Tax-Free income: Relocate to Dubai, and you keep ALL your earnings.
- Seamless relocation: We offer full relocation support, including flights, visa sponsorship, and two weeks of hotel accommodation on arrival.
- Creative Impact: Shape compelling narratives and campaigns for a rapidly growing D2C brand
- Market Leadership: Elevate Puffy's brand in a high-value e-commerce market where differentiation defines success.
- Portfolio Excellence: Be part of RGG's expansion in global e-commerce
- Embrace Diversity & Inclusion: We are committed to building and maintaining an inclusive and diverse company with 16+ nationalities currently in our Dubai team.
- Forbes Member CEO: Gain valuable experience working with a CEO who is a member of the Forbes Council.
- Prime Location in Dubai: You will work full-time at our state-of-the-art, centrally located office space in the center of Dubai Internet City.
- Health & Lifestyle: We prioritize a healthy lifestyle. On top of world-class health insurance (dental & vision included), our canteen is stocked with organic snacks, juices, fruits, tea & coffee.
What You Will Do:
- Brand Strategy Leadership: Develop and implement comprehensive brand strategies that align with Puffy's mission while driving growth in the US sleep market.
- Campaign Management: Create and execute innovative brand campaigns that establish a distinct brand position for Puffy in the US mattress industry.
- Market Intelligence & Insights: Conduct thorough research to understand US audiences, their preferences, and emotional triggers. Transform these insights into compelling brand messages.
- Product Narrative Development: Brand Puffy products and their specific elements to ensure high recall and differentiation in the market.
- Brand Creation: Collaborate with marketing, creative, social media, and e-commerce teams to develop engaging content across all channels.
- Performance Optimization: Monitor and analyze the performance of brand campaigns, establishing clear KPIs and optimizing strategies to improve outcomes.
- Digital Innovation: Stay updated with industry trends and competitor activities to identify opportunities for innovation and differentiation.
- Stakeholder Collaboration: Partner with cross-functional teams to ensure consistent brand expression at every customer touchpoint.
Required skills/experience:
- Proven experience in brand management, preferably in the consumer goods sector.
- Strong analytical skills with a data-driven mindset for marketing strategy development.
- Excellent communication and collaboration skills, capable of working with cross-functional teams.
- Creative thinking and innovation in marketing approaches and campaign management.
- In-depth knowledge of the US market with an ability to integrate consumer insights into brand strategies.
What’s next?
Click “Apply” to start your application today! We've optimized our recruitment process into 3 simple steps. We want to ensure that all applicants have a fair and equal chance, so we use our Phase 1 online assessment. This minimizes unconscious bias in our hiring process. Successful candidates will be invited to Phase 2 within one business day of the successful completion of Phase 1.
