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About the job

The Story:

An extension of our clients’ marketing teams, Enspire for Enterprise provides digital marketing solutions to networked and enterprise businesses. Our service offerings, fulfillment model, and platform are tailor-made for the complex needs of franchises, multilocation, manufacturer-dealer, and enterprise organizations. We offer a full suite of digital solutions, and apply them based upon the unique needs of our clients. Our approach, combined with our business intelligence platform, ultimately allows our clients to unify, scale, and optimize their local and national marketing strategies.

Role Summary:

  • The Enspire Copywriter is responsible for the creation of world-class SEO-rich content for all of our active clients who regularly receive SEO content included with their monthly SEO campaigns.
  • The ideal Copywriter candidate will have strong expertise in written and oral communication skills, the ability to create persuasive SEO-friendly copy, and a proven understanding of text layout.
  • The Copywriter role will also review, track, and be accountable for the quality & consistency of their copywriting.
  • The Copywriter is responsible for working the SEO Copy Request Queue in SharePoint daily as well as assigning themselves and completing Website Copy Orders for one-off requests that come in through JIRA.
  • The Copywriters at Enspire can also wear “many hats” on the organic marketing side such as fulfilling our Impact Local service which focuses on marketing a client’s Google Business Profile or fulfilling Paid Social Advertising request, or even assisting with some basic SEO tasks on occasion as needed.

Essential Duties and Responsibilities:

  • Responsible for the creation of copy for our active SEO clients monthly & completing one-off Copy Orders made by any of our clients at Enspire.
  • The Copywriter will regularly draft Custom SEO pages, Add-On SEO content for existing website pages, SEO rewrites on the content of existing pages, SEO-rich blog articles, resource pages, and SEO press releases, among others.
  • Copywriters are responsible for creating professional, accurate, persuasive, marketing-driven, SEO-friendly, and error-free copy from customer-provided information as well as industry knowledge.
  • Must be comfortable speaking with SEO specialists and consultants on regular meetings when more copy guidance or feedback is needed or work with clients directly on larger content-based orders & projects.
  • Work directly with SEO specialists and Consultants to develop the Content within SEO best practices and while keeping our client’s standards, guidelines, and feedback in mind as well.
  • The Copywriter is also expected to participate in team meetings to provide recommendations and feedback on improvements to the process, fulfillment, and SEO product offerings.

Requirements:

  • 1+ years of experience working with digital marketing in some capacity.
  • 1+ years of experience writing digital copy or content.
  • 1+ years of experience working in a client-facing role.
  • Basic Computer skills.
  • Basic skills using Microsoft Word, Excel, Outlook, Teams, & PowerPoint.
  • Very detail-oriented and excellent problem-solving skills in a fast-paced environment.
  • Excellent communication skills and strong creative skills.
  • Dedicated to quality, extremely organized, and very team-oriented.
  • Ability to multi-task and manage several projects at once.

Preferred Experience:

  • 1+ years of experience working with SEO or SEO Copywriting.
  • 1+ years of experience working from home.
  • 1+ years of experience using SEO tools such as Moz Pro, Screaming Frog, SEMRuch, AHRefs, Google Analytics, Google Search Console, or Google Data Studio.
  • 1+ years of experience using Microsoft Word, Excel, Outlook, Teams, & PowerPoint.
  • 1+ years of experience with content creation tools such as Grammarly or ask the web.

Business Unit:

Enterprise Online

#Enterprise Online

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