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Field Marketing Executive

Responsibilities

Campaign Management & Execution

• Build end-to-end marketing campaigns in both Salesforce CRM and HubSpot, ensuring synchronization between platforms
• Create and manage HubSpot campaigns including but not limited to static lists, workflows, forms, and landing pages that drive conversions
• Develop comprehensive campaign assets including registration forms, multi-touch email sequences, and automated workflows
• Manage pre-event email communications to maximize attendance and engagement

Event Marketing Technology

• Build and configure event registration sites in Swoogo, including both activation registration and CPE (Continuing Professional Education) certificates
• Create automated event communication sequences including:
  • Registration confirmations
  • Pre-event reminders (24-hour and 1-hour)
  • Post-event follow-ups (thank you, missed you, CPE delivery)
• Integrate Swoogo with HubSpot to ensure seamless data flow, audience segmentation, and registration status’

Analytics & Optimization

• Implement Google Analytics tracking across all campaigns and event properties
• Monitor campaign performance and provide insights on registration rates, attendance, and engagement
• Maintain data hygiene across CRM, HubSpot, and Swoogo platforms

Required Qualifications

• 3+ years of experience in marketing operations, campaign management, or digital marketing
• HubSpot experience including campaigns, workflows, forms, landing pages, and list management
• Salesforce CRM experience
• Hands-on experience with event marketing platforms (Swoogo experience is a major plus; experience with Cvent, Splash, or similar platforms also valued)
• Solid understanding of marketing automation and lead nurturing strategies
• Working knowledge of Google Analytics and UTM tracking
• Exceptional attention to detail with the ability to manage complex, multi-step processes
• HubSpot (intermediate to advanced)
• Salesforce CRM platforms (helpful but not required)
• Event management software (Swoogo preferred, but not required)
• Google Analytics
• Email marketing best practices
• Basic HTML/CSS (helpful but not required)

Soft Skills

• Highly organized with excellent project management capabilities
• Ability to create process and/or system documentation
• Proactive problem-solver who can troubleshoot technical issues independently
• Strong communicator who can collaborate with cross-functional teams
• Deadline-driven with ability to manage multiple campaigns simultaneously