Marketing & Media Specialist bei City of San Bernardino, CA
City of San Bernardino, CA · San Bernardino, Vereinigte Staaten Von Amerika · Onsite
- Professional
- Optionales Büro in San Bernardino
About the Department
Are you a skilled communications professional who is passionate about community engagement, digital media, and public service?
The City of San Bernardino is seeking a Marketing and Media Specialist to help shape and manage the City’s brand, strengthen community engagement, and expand its social media presence!
About the City:
As a future member of our team, you'll be joining a city with deep roots, cultural diversity, and exciting momentum. Located in the heart of Southern California's Inland Empire, San Bernardino is the county seat and largest city in the region, home to more than 222,000 residents. Its rich history — shaped by Native American, Mexican, and Spanish influences — continues to inspire the city's evolving identity.
San Bernardino offers access to major transit corridors, natural beauty, and a wide range of housing and lifestyle options. It's a place where public service careers are supported by a strong sense of community and purpose — and where motivated professionals can grow, contribute, and be part of something meaningful.
About the Position:
In this role, you will implement the City’s marketing strategy by creating compelling content, managing social media platforms, attending community events, and producing high-quality promotional materials. You’ll be part of a dynamic team in the Communications Division, reporting directly to the Public Information Officer, and play a key role in connecting residents with important City services and initiatives. The work schedule may consist of occasional evenings and weekends.
Distinguishing Characteristics:
The position requires strong skills in marketing, public information, graphic design, and social media strategy. The successful candidate will be highly skilled in evaluating trends, identifying audiences, and using innovative communication methods to engage residents and promote City initiatives. The incumbent must be proactive, creative, and able to work independently with limited supervision.
Applicants are required to submit samples of marketing or media materials they have designed or created. Applications submitted without samples will not be considered.
Candidates invited to interview will be asked to provide and discuss samples of their previous work.
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Position Duties
The Ideal Candidate:
Is a creative and strategic communicator who thrives in a fast-paced environment and has a passion for connecting with the community. They are skilled in managing social media accounts and digital marketing strategies, with a strong eye for design, storytelling, and branding. The ideal candidate has experience in graphic design, photography, and video editing, paired with excellent writing and communication abilities that allow them to tailor messaging for diverse audiences. They are also able to analyze data and adjust strategies to maximize reach and impact, while maintaining a collaborative and team-oriented mindset with the confidence to take initiative when needed. Above all, the ideal candidate is resourceful, adaptable, and enthusiastic about using their marketing and media expertise to enhance the City’s brand and strengthen community trust.
Preferred Experience:
- Experience working in or with a government or public agency.
- Direct experience using social media management tools (Meta Business Suite, Hootsuite, Sprinklr).
- Proficiency with video and photo editing tools, digital media formats, including proficiency in Photoshop, Premiere, InDesign, Illustrator, PowerPoint, Word, Excel, and Canva.
- Ability to conduct online research to support and develop engaging content.
A Day in the Life Consists Of:
Develop and execute creative content for the City's social media platforms.
Attend City events to capture photos, videos, and live social media coverage.
Collaborate with departments to ensure consistent branding and messaging.
Design graphics, flyers, and promotional materials for campaigns and events.
Track engagement analytics, prepare reports, and adjust strategies for maximum reach.
Build relationships with media partners to promote City programs and initiatives.
Minimum Qualifications
Education and Experience:
A combination of college level training and position-related experience equivalent to a Bachelor’s degree with coursework in marketing, or a related field. One to three years’ experience with social media marketing or content development.
Direct experience using social media management tools (Hootsuite, Sprinklr) and with Adobe Creative Cloud or equivalent digital media editing is preferred. Bilingual (English/Spanish) is also preferred.
Licenses, Certifications, and Equipment:
A valid California driver’s license is required.
The employee works under typical office conditions, and the noise level is usually quiet. While performing the duties of this job, the employee is regularly required to sit, talk or hear, both in person and by telephone, use hands to finger, handle and feel computers and standard business equipment, and reach with hands and arms. The employee is frequently required to stand and walk. Specific vision abilities required by this job include close vision and the ability to adjust focus.
Knowledge of:
- Principles, practices, concepts, and techniques used in developing and executing marketing, public relations, social media and community outreach plans, programs, and strategies.
- Industry trends and media practices as they apply to developing and carrying out public information, social media, and marketing programs.
- Passion for social media and proficiency with major social media platforms and social media management tools.
- Excellent social media listening skills.
- Ability to understand historical, current, and future trends in the digital content and social media space.
- Strong copywriting and copyediting skills.
- Top-notch written and verbal communication skills.
- Ability to build and maintain relationships.
- Team player, with the confidence to take the lead when necessary.
- Proficiency with video and photo editing tools, digital media formats, and HTML.
- Community engagement experience.
Skill in:
- Defining issues, analyzing information and problems, evaluating alternatives, and developing sound conclusions and recommendations.
- Presenting proposals and recommending courses of action clearly and logically.
- Preparing clear, concise correspondence, reports, studies, and other written materials.
- Exercising tact and diplomacy in interpersonal dealings which are difficult and highly sensitive.
- Thinking strategically to consider the impact of decisions on the City.
- Establishing and maintaining effective working relationships.
- Working under pressure, changing priorities, and constant deadlines.
- Providing advice on effective communication strategy.
Recruitment Timeline
This recruitment will close on Sunday, November 10, 2025, or until a sufficient number of applications have been received.
Applications Review: Week of December 1st, 2025 (Tentative)
**All dates are subject to change at the discretion of the personnel officer**
Other Qualifications
All applicants are required to submit an online application through the City’s official website at www.sbcity.org. This recruitment will remain open until Sunday, November 30, 2025, at 11:59 PM or until a sufficient number of qualified applications have been received.
Applications must be fully completed and clearly demonstrate that the minimum qualifications for the position are met. All information provided is subject to review, investigation, and verification. While resumes may be uploaded as supplemental documentation, they will not be accepted in place of a fully completed City application.
Following the initial screening, the most qualified candidates whose backgrounds best match the needs of the City will be invited to continue in the selection process. Meeting the minimum qualifications does not guarantee advancement. Candidates will remain under consideration until a final selection is made and an offer is accepted. The City of San Bernardino reserves the right to close the recruitment at any time and may determine that none of the applicants, including those who meet the minimum qualifications, are suitable for the position.
All positions are subject to the following pre-employment screenings:- Pre-employment Medical Exam, including a drug test.
- Background Investigation with the California Department of Justice (DOJ) and the Federal Bureau of Investigation (FBI).
- Employment/Professional Reference Check.
Accordingly, the City will provide information from each new employee’s Form I-9 to the U.S. Department of Homeland Security and the Social Security Administration to confirm authorization to work in the United States.
For more information about E-Verify, please visit the U.S. Citizenship and Immigration Services website at www.uscis.gov
In compliance with the Americans with Disabilities Act (ADA), the City provides reasonable accommodations for individuals with disabilities. Each request is evaluated on a case-by-case basis. To request an accommodation, please contact the Human Resources Department directly at (909) 998-2060.
This bulletin is intended for informational purposes only and does not constitute a contract, expressed or implied. Its contents may be modified or withdrawn without prior notice.
For questions regarding this recruitment, contact Stephanie Rivera at [email protected]. Additional information is available at www.sbcity.org.
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