VP of Asian Marketing bei Grand Sierra Resort and Casino

ESSENTIAL DUTIES AND RESPONSIBILITIES

Primary duties and responsibilities include, but are not limited to, the following:

·         Lead strategic development and execution of marketing initiatives targeting the Asian segment, with a focus on growth and retention.

·         Maintain and leverage an established book of business to drive visitation and revenue.

·         Fluent in Mandarin and Cantonese to effectively communicate with guests and partners.

·         Collaborate closely with the domestic marketing and events team to support property-wide activations and promotions.

·         Conceptualize and execute boutique events tailored to Asian clientele, including cultural celebrations, entertainment, and VIP experiences.

·         Build and maintain relationships with promoters, vendors, and entertainment partners to secure future bids and opportunities.

·         Coordinate cross-marketing efforts with Sahara Las Vegas, including hosting and player development strategies.

·         Represent the property at industry events and within Asian communities to enhance brand visibility and engagement.

·         Provide leadership and mentorship to Asian Marketing and Player Development teams.

·         Ensure compliance with all gaming regulations and internal policies.

·         Any other duties as assigned within the scope of this position.

KNOWLEDGE/SKILLS/ABILITIES

·                     Proven leadership in casino marketing with a focus on the Asian segment.

·                     Must have an established book of business and strong relationships with high-value players.

·                     Fluency in Mandarin and Cantonese required; additional Asian languages a plus.

·                     Deep understanding of Asian cultures, gaming preferences, and international business practices.

·                     Strong interpersonal and negotiation skills to build and maintain relationships with promoters, vendors, and entertainment partners.

·                Ability to conceptualize and execute boutique events and cross-property activations.

·                Experience coordinating with domestic marketing and events teams to support property-wide initiatives.

·                Strategic thinker with the ability to analyze market trends and develop targeted campaigns.

·                Proficiency in Microsoft Office Suite and CRM systems (e.g., Salesforce, Gaming Analytics, Optx).

·                Excellent time management, organizational, and problem-solving skills.

·                Ability to work flexible hours including nights, weekends, and holidays as needed.

EDUCATION and/or EXPERIENCE

·                Bachelor’s degree in Marketing, Hospitality, Business, or related field preferred.

·                Minimum 7–10 years of senior-level experience in casino marketing or player development, with a focus on the Asian market.

·                Demonstrated success in VIP player development, event planning, and team leadership.

·                Experience working in multi-property environments or coordinating cross-market initiatives is highly desirable.

CERTIFICATES AND LICENSES

·                Must be able to maintain appropriate Gaming License and Alcohol Awareness Card.

PHYSICAL DEMANDS

·                While performing the duties of this job, the team member is frequently walking, standing, and interacting with guests.

·                     Must be able to lift/push/pull up to 25 lbs. occasionally.

·                Frequent use of hands and fingers for typing, writing, and handling promotional materials.

·                Visual acuity required for reading reports, analyzing data, and event oversight.

WORK ENVIRONMENT

·                Work performed in both indoor and outdoor settings, including casino floor, event venues, and promotional areas.

·                Exposure to moderate to loud noise levels, crowds, and varying temperatures.

·                Frequent face-to-face interaction with guests, team members, and external partners.

·                Travel may be required for cross-property coordination and industry events.