Director of Sales and Marketing bei Proper Hospitality

Join the iconic Santa Monica Proper Hotel, where historic charm meets contemporary luxury in the heart of Santa Monica. As a seamless merger of historic retrofit and new construction, our 267-room boutique hotel showcases stunning interior design by international style icon Kelly Wearstler, tantalizing dining options by local culinary stars, and a show-stopping rooftop lounge and swimming pool. With 16,000 square feet of sophisticated meeting and event space, we create unforgettable experiences for our guests.

We are seeking a strategic, results-driven Director of Sales and Marketing to lead our revenue generation efforts and elevate our market presence. This role will drive bookings across rooms, meetings and events, and partnerships while crafting compelling brand narratives that reflect both the sophistication of Proper Hotels and the dynamic energy of Santa Monica.

Job Summary: 

The Director of Sales and Marketing is responsible for leading the sales and marketing strategies that drive revenue growth, enhance brand visibility, and maximize market share. This role involves developing and implementing effective sales and marketing plans, managing key client relationships, and overseeing all promotional efforts for the property. The Director of Sales and Marketing will lead a high-performing team, collaborate with cross-functional departments, and ensure that the property’s offerings are positioned effectively in the market. This position requires strategic leadership, strong analytical skills, and a deep understanding of the hospitality industry.

Essential Job Duties and Responsibilities 

• Sales & Marketing Strategy Development:
  1. Lead the creation and execution of comprehensive sales and marketing strategies to drive occupancy, revenue, and brand awareness.
  2. Identify new business opportunities, target markets, and customer segments to achieve revenue growth and market positioning.
  3. Oversee the development and execution of integrated marketing campaigns across multiple channels, including digital, social media, email, print, and events.
  4. Develop pricing and promotional strategies in collaboration with the revenue management team to ensure competitive advantage and profitability.
• Team Leadership & Development:
  1. Manage and mentor the sales and marketing team, ensuring alignment with business goals, high performance, and continuous professional development.
  2. Set clear performance expectations and KPIs, providing regular feedback, training, and support.
  3. Foster a culture of collaboration, creativity, and excellence within the team, ensuring they are motivated and equipped to succeed.
• Brand & Market Positioning:
  1. Ensure the property’s brand identity, messaging, and positioning are consistent and effectively communicated across all marketing channels.
  2. Monitor competitor activities, market trends, and customer preferences to adjust marketing strategies and ensure the property remains competitive.
  3. Work closely with external agencies and media partners to develop and execute advertising, PR, and promotional initiatives that enhance brand awareness.
• Revenue Growth & Forecasting:
  1. Collaborate with revenue management and finance teams to develop accurate revenue forecasts and budgets, ensuring alignment with sales and marketing objectives.
  2. Drive initiatives to increase revenue across all departments, including rooms, food & beverage, events, and ancillary services.
  3. Monitor key performance indicators (KPIs) and sales reports to evaluate the effectiveness of sales and marketing efforts, making adjustments as needed.
• Client Relationship Management:
  1. Build and maintain strong relationships with key corporate clients, travel agencies, and other business partners.
  2. Oversee the management of key accounts, ensuring long-term partnerships and repeat business.
  3. Lead sales presentations, proposals, and contracts for large accounts and major events.
• Cross-Departmental Collaboration:
  1. Work closely with operations, finance, and revenue management teams to align strategies and ensure seamless execution of sales and marketing initiatives.
  2. Ensure that sales and marketing efforts are aligned with guest experience, operational goals, and overall business objectives.
• Market Analysis & Reporting:
  1. Regularly analyze market conditions, customer behavior, and competitor activities to adjust sales and marketing strategies.
  2. Provide senior leadership with regular reports on sales performance, marketing campaign effectiveness, and market trends.
  3. Identify opportunities for new business development and areas for improvement.

Education and/or Experience 

• Bachelor’s degree in Business Administration, Marketing, Hospitality Management, or a related field.
• 7+ years of experience in sales and marketing, with at least 3 years in a leadership role within the hospitality or related industries.
• Proven track record of driving revenue growth and leading successful sales and marketing campaigns.
• Experience managing teams, building relationships with clients, and executing integrated marketing strategies.
• Strong knowledge of digital marketing, branding, and revenue management practices.

Skills/Specialized Knowledge

• Strong leadership skills with the ability to manage and inspire a team to achieve sales and marketing goals.
• Expertise in strategic planning, market analysis, and competitive positioning.
• In-depth knowledge of hospitality industry trends, sales techniques, and marketing best practices.
• Exceptional communication, negotiation, and presentation skills.
• Strong analytical skills and proficiency in using data and reporting tools to inform decisions.
• Ability to adapt to changing market conditions and take a proactive approach to sales and marketing challenges.
• Proficiency in CRM systems, digital marketing tools, and Microsoft Office Suite.

Physical Demands

• Ability to work in a fast-paced environment, managing multiple tasks and priorities.
• Occasional travel may be required for client meetings, conferences, and industry events.
• Ability to sit or stand for extended periods, and occasionally lift materials or promotional items (up to 25 pounds).

Company Overview
Proper Hospitality is a diverse team of passionate individuals who share a common love for hotels and the art of hospitality. Our philosophy is simple: there is a right way to do things, and anything less just isn’t proper. We are seeking the best of the best—both within and outside the industry—to join us in building a new kind of lifestyle hospitality company, inspired by a centuries-old tradition. Our work is challenging and fast-paced, but above all, it is rewarding.

To achieve our vision—to inspire and transport people—we seek like-minded candidates who embody our ethos, The Pillars of Proper:
• Care Proper: We are natural and gracious hosts to all.
• Achieve Proper: We are committed to excellence.
• Imagine Proper: We are resourceful.
• Present Proper: We have an appreciation for style and culture.

Proper Hospitality is an equal-opportunity employer. We provide employment opportunities to all individuals regardless of race, color, religion, sex, national origin, age, disability, gender identity or expression, genetics, or any other federally or state-protected category.

We also consider qualified applicants with criminal histories in accordance with local Fair Chance Hiring Ordinances.