Senior Marketing Manager bei MN Orchestra

Description

Position Summary: 

The Senior Marketing Manager is a key leader on the Marketing team, responsible for driving retention and acquisition of Minnesota Orchestra subscribers. This position is responsible for meeting and exceeding earned revenue and tickets sold on subscription campaigns. This role leads campaigns to build loyalty and repeat attendance of audiences across all products, thereby increasing the lifetime value of customer year-round. 

Minnesota Orchestra Values:

We believe every employee is essential to the success of the organization and critical to accomplishing our mission to enrich, inspire and serve our community. 

Our working relationships are based on respect for each other as individuals, confidence in one another, and a genuine desire to actively listen and collaborate with each other. 

We are committed to building a diverse and inclusive organization that honors and reflects the community we serve, welcomes, and instills diversity across our organization, and nurtures an equitable and inclusive culture.

Essential Functions:  

75% Subscription/Membership Campaign

• Direct and manage all subscription and membership campaigns and increase retention and membership of each subscriber segment through multi-channel marketing mix: direct mail, email, automated email, paid social, Season Sampler and Season Preview events, and other channels. 
• Document and update annual campaign plan and strategy on an ongoing basis.
• Develop segmented, multi-channel customer communications strategies across email, web, mobile, to increase retention rates and lifetime spend. 
• In partnership with Director of Marketing and revenue accelerator consultant, analyze weekly subscription sales progress compared to previous years, routinely reporting on trends and assessing progress toward meeting audience and revenue targets.
• Consistently and routinely optimize campaign tactics by implementing a continuous learning cycle informed by data. Adopt a test, measure, and refine methodology to run subscription and membership programs to increase retention and reduce churn.
• Develop, execute, and evaluate annual loyalty strategy/campaign that focuses on customer relationships to increase frequency of attendance and retention.
• Liaise with development department to determine the best strategy for new fundraising leads, collaborating with development and coordinating handoff of new leads vis a vis fundraising timelines and activations. 
• Lead subscriber data analysis, reporting, and research projects in coordination with CRM administrator/analyst, marketing leadership and consultants. 
• Manage timetable/production schedule for subscription campaign and season launch coordinating closely with Artistic, Development, Communications, and Audience Services departments, ensuring all deadlines are met. 
• Write creative briefs for overarching subscription campaign and direct mail pieces and work closely with Creative Director and Graphic Designer on production of marketing collateral. 
• Work with Senior Website Manager to drive best practice in website user experience and provide content for performance and audience landing pages. 
• Collaborate with Digital Marketing Specialist on email content creation and timelines.
• Write/edit copy for marketing collateral as well as provide direction/key messages for other copywriters on the team. 
• Work closely with colleagues in Audience Services, Communications and Marketing areas to advocate for audiences and actively advance audience relationships and loyalty. 
• Develop and monitor expense budgets for costs related to subscription campaigns. 
• Perform other duties as assigned. 

25%  Administrative duties

• Serves as primary administrator of project management system (Basecamp)
• Create jobs in Basecamp for all subscription campaign projects and other projects as assigned
• Works with internal team to coordinate, schedule and track multiple communication projects simultaneously
• Identifies opportunities to adjust and revise work processes to increase efficiency
• Working with Finance Department to properly fund postage account balance large-scale direct mail campaigns
• Processes postage statements
• Create and maintain subscription campaign budget, track all expenses against plan and budget; reconcile with financial reporting on regular basis.
• Build targeted lists from Tessitura for marketing campaigns as needed
• Lead weekly team meetings as requested

Requirements

Minimum Qualifications, Skills, and Abilities: 

• Bachelor’s Degree in marketing, communications or related field, or the equivalent amount of training and hands-on experience sufficient to perform the essential functions of the position
• 5-7  years of marketing experience which includes a minimum of 2 years in a marketing strategy/planning role 
• Demonstrated aptitude for analyzing sales reports, sales pacing or other data 
• Demonstrated ability to manage confidential and sensitive information, possess a high degree of personal integrity and sound judgment 
• Demonstrated ability to manage multiple priorities and deadlines with excellent attention to detail
• Strong written and verbal communication skills with the ability to effectively present ideas and deliverables to internal stakeholders, external suppliers, vendors, or other entities
• Ability to collaborate with others to identify and solve issues or make proactive recommendations and lead through influence
• Demonstrated enthusiasm for advancing the mission and values of the Minnesota Orchestra  

Technology/Equipment:

• Familiarity with Basecamp or other project management tool/system
• Working knowledge of Tessitura or other CRM, especially managing data analytics and reporting 
• Intermediate knowledge of MS Office suite, especially Microsoft Excel, Word, Outlook, PowerPoint

Work Environment and Physical and Mental Demands:

The Minnesota Orchestra is primarily a place-based organization, offering hybrid schedules that require some in-person, on-site work. Permission is required for applicants and current employees seeking to reside outside of the Twin Cities metropolitan area or more than 60 miles from Orchestra Hall.

While working on site at Orchestra Hall or the administrative offices, work is performed in an open office environment with moderate noise levels in a cubical desk configuration and in a performing art building on stage, in a lobby or other location within the facility, and occasionally in an outdoor environment for outdoor concerts, or other activities.

While performing the duties of this position, incumbents may be required to do all or some of the following, with or without accommodation:

• Sit or stand at a desk, counter, or other work surface

• Talk and/or hear spoken words, music, or other sounds

• Use hands or fingers to handle or touch objects around them

• Review documents, monitors, or displays with potentially small print

• Operate a computer, phone and other common office tools or controls

• Mentally focus on tasks and apply sound reasoning and judgement

• Work in or attend meetings or other events in any of the Orchestra locations or other sites as necessary

• Lift/move objects (such as files, packages, props, or office equipment) or ensure objects are lifted/moved that may weigh up to 15 lbs.

The typical workdays and hours for the organization are Monday – Friday, 8:00 am – 5:00 pm with potential for extended evening, weekend or holiday hours if required by the performance schedule.  In this exempt position, work is expected to be delivered within established deadlines and quality standards without regard to the typical working days or hours as noted above with some autonomy to determine attendance at a performance or other events.

Note:

This job description reflects the details which are generally necessary to describe the essential functions and requirements of this position and shall not be construed as the only ones that may be necessary for this position. The work environment and physical and mental demands described are representative of those an individual typically encounters while performing the essential functions of this position and shall not be construed as the only ones that may be necessary for this position.

An individual in this position must be able to successfully perform the essential functions, requirements, and demands of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position. Contact a member of the People and Culture team to discuss if reasonable accommodations can be made.

This document does not create an employment contract, implied or otherwise, other than an “at-will” employment relationship. The Minnesota Orchestral Association retains the discretion to change any of the details of this job description at any time.

EQUAL EMPLOYMENT OPPORTUNITY

The Minnesota Orchestral Association is an equal opportunity employer and complies with all applicable discrimination laws. We recruit, hire, train and promote all persons without regard to race, color, sex, religion, national origin, sexual orientation, age, disability, creed, status with regard to public assistance or any other non-job related characteristic.