Marketing Content Manager bei Mitchell Hamline School of Law

Job Purpose/Summary:

Mitchell Hamline is seeking a strategic Marketing Content Manager to oversee the development, management, and optimization of digital content across our website, email campaigns, and social media platforms. The successful candidate will play a key role in advancing the law school's brand, engaging diverse audiences (prospective students, current students, alumni, faculty, and external stakeholders), and drive measurable outcomes through compelling content and data-driven insights. This position requires a blend of technical proficiency, analytical skills and creative storytelling to enhance the law school's digital presence. Reporting to the Chief Marketing Officer, the role involves working closely with all members of the marketing team.

Essential Duties and Responsibilities:

Website Content Management:

• Ensure website content is accessible, user-friendly, and compliant with ADA standards.
• Create, edit, and maintain engaging, accurate, and on-brand content for the law school's website, ensuring alignment with institutional goals and SEO best practices.
• Collaborate with internal stakeholders to collect or develop content that highlights academic programs, events, people and achievements.

Email Content Creation:

• Develop targeted email campaigns for diverse audiences, including prospective students, current students, alumni, donors, and other stakeholders.
• Assist with writing compelling email copy and manage distribution schedules to maximize engagement and conversions.
• Segment email lists and personalize content to meet the needs of specific audience groups.

Digital Analytics and Performance Tracking:

• Monitor and analyze digital performance metrics across website, email, and social media platforms using tools such as Google Analytics, email marketing platforms, and social media analytics (e.g., Mailchimp, Constant Contact, Sprout Social).
• Generate reports to evaluate content effectiveness, user engagement, and campaign performance, providing actionable insights to optimize strategies.
• Identify trends and recommend improvements to enhance digital reach and impact.

Secondary Job Activities:

• Social Media Content Support:

• Collaborate with the social media team to identify trends, analyze data, and review content to align with the law school's brand and strategic objectives.
• Ensure consistency in tone, style, and messaging across all digital channels.

• Content Strategy and Collaboration:

• Contributes to the development of a comprehensive digital content strategy that supports the law school's marketing and communications goals.
• Stay current on industry trends, digital marketing best practices, and emerging technologies to keep content innovative and competitive.

• Performs additional tasks as assigned to support marketing efforts.

An individual in this position must be able to successfully perform the essential duties and responsibilities listed above. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this position.

Knowledge, Skills, and Abilities

• Strong proficiency in WordPress or similar CMS, including data entry, reporting, and management.
• Proficiency in collecting and analyzing GA4, email and social media analytics.
• Excellent organizational and project management skills to balance multiple priorities and meet deadlines.
• Strong written and verbal communication skills with acute attention to detail and accuracy.
• High level of discretion in handling confidential information.
• Commitment to equity, inclusion, and contributing to a diverse and welcoming community.

Minimum Qualifications

• Bachelor's degree in marketing, communications, journalism, or a related field or a combination of equivalent education and work experience.
• 3 years of experience in content management, digital marketing, or a related role, preferably in higher education or a professional services environment.
• Proven experience in website content development, including proficiency with content management systems (e.g., WordPress, Drupal).
• Hands-on experience with email marketing platforms and campaigns (e.g., Mailchimp, Constant Contact, HubSpot).
• Proficiency in digital analytics tools (e.g., Google Analytics, social media analytics platforms) and the ability to interpret data to drive content decisions.
• Familiarity with SEO, accessibility standards (e.g., WCAG), and digital marketing best practices.
• Excellent organizational and project management skills, with the ability to manage multiple priorities and deadlines.
• Strong interpersonal and collaboration skills to work effectively with cross-functional teams.
• Knowledge of legal education or the higher education sector is a plus.

Preferred Qualifications

• Strong writing, editing, and storytelling skills, with the ability to tailor content for diverse audiences.
• Familiarity with CRM systems (e.g., Salesforce, Jenzabar) for audience segmentation and campaign tracking.
• Understanding of social media platforms and trends to support content alignment.

• Knowledge of FERPA, charitable solicitation laws, and data privacy standards.

Pay Range

The estimated pay range for this position is $61,000 - $80,000 per year.

Benefits

• Health insurance
• Dental insurance
• Life/AD&D insurance (MHSL pays for)
• Optional Life Insurance
• Disability Benefits (MHSL pays for)
• Generous Holidays and Winter Break
• 403(b) Retirement plan (Generous MHSL match)
• Employee Assistance Program (EAP)
• Competitive compensation package

To apply, please submit a cover letter and resume. Review of applications will begin immediately and will continue until the position is filled or otherwise closed at the School's discretion.

Mitchell Hamline School of Law does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service or other non-merit factor.

Notice of Nondiscrimination re: Title IX Sex Discrimination

Mitchell Hamline School of Law prohibits sex discrimination in any education program or activity that it operates. Individuals may report concerns or questions about sex discrimination or harassment to the Title IX Coordinator. The notice of nondiscrimination and information about reporting concerns is located on our website (https://mitchellhamline.edu/students/title-ix/).