Trade Marketing Manager (Field Based US, CA, USA) bei Vinarchy

About Us

Vinarchy. Redefining Wine.

Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy is an exceptional global wine company committed to redefining wine.

Crafting extraordinary wines in the United States, Australia, New Zealand, Spain, Italy, South Africa and Chile, and sharing them in almost every corner of the world, we are relentlessly innovative, ambitious and imaginative at every stage from grape to glass.

About the role

We are looking for an experienced and dynamic Trade Marketing Manager to join our team and take ownership of trade marketing strategy across our on-premise and off-premise channels. In this role, you will act as the bridge between our commercial and marketing teams, ensuring that trade activations align with brand objectives, optimize market performance, and drive visibility and growth for our wine portfolio.

Key Responsibilities Include:

Trade Strategy & Execution
•    Lead the development and implementation of annual trade marketing plans by channel and region to drive sell-in and sell-through.
•    Localize brand campaigns for trade execution to suit independent retailers, wholesale, symbol stores, fine dining, and end consumers.
•    Manage customer activation calendars aligned with sales targets and product seasonality.
•    Collaborate with marketing agencies to produce artwork, POS materials, and tailored customer/channel activations.

Promotional Planning & Execution
•    Plan and execute in-store/on-premise promotions, tasting events, and visual merchandising initiatives.
•    Work closely with sales to design and implement customer-specific promotions and trade offers.
•    Measure promotion effectiveness (ROI, lift, engagement) and optimize future campaigns.
•    Manage and optimize A&P investment to drive consistent year-on-year effectiveness improvements.

Sales Enablement & Support
•    Develop sales tools, presentations, and trade decks that support commercial objectives.
•    Train and educate sales teams and distributor partners on brand story, product knowledge, and promotional execution.
•    Support customer meetings by preparing sell-in presentations and materials when required.

Channel Insights & Reporting
•    Analyze sales data, shopper insights, and market trends to inform trade plans and corrective actions.
•    Monitor competitor activity and pricing, reporting insights to key stakeholders.
•    Maintain up-to-date documentation supporting trade marketing planning, execution, and review.

Budget Management
•    Manage trade marketing budgets across multiple brands and channels.
•    Ensure efficient allocation of funds and compliance with spending policies.

What You'll Bring:

•    Bachelor’s degree in Marketing, Business, or related field.
•    5+ years’ trade marketing experience in wine, alcohol, FMCG, or forward-thinking brands.
•    Strong understanding of the wine category and retail environment (on- and off-premise).
•    Proven ability to lead cross-functional initiatives and deliver measurable results.
•    Excellent project management, analytical, presentation, and stakeholder management skills.
•    Proficiency in Microsoft Office Suite (Excel, PowerPoint); familiarity with CRM and sales data platforms is a plus.
•    Experience in BTL activation development, implementation, and review.

Why Join Us?

Vinarchy is a home for passionate people to do their very best work. We believe in empowering our people and celebrating success.

We offer a competitive rewards package and the opportunity to work with a world-class team.

You will also have access to: 
•    Medical, dental, and vision insurance with generous employer contribution
•    We help you plan for the future with a competitive 401(k) match
•    Enjoy 20 days of PTO, plus a special Vinarchy birthday, plus gain loyalty leave to recharge and celebrate your milestones. 
•    Annual wine allowance 
•    Flexible working 
•    Paid Parental Leave
•    Start your weekend early with our Fast Friday finishes! 
•    Modern office located Petaluma 
•    Go Beyond Day - make a difference in your local community 
•    Access to an extensive online learning library


Ready to redefine your future?  APPLY TODAY!

At Vinarchy we are dedicated to building a diverse, dynamic and inclusive culture. Prospective candidates will be required to provide proof of legal work rights and undertake relevant pre-employment screening to verify eligibility and suitability. 

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