- Professional
- Optionales Büro in Hinsdale
Responsible for writing various internal and external communications as well as oversight and execution on a variety of online communication vehicles, with a key focus on development of strategic tech solutions for agents to accomplish one-click, on-brand marketing through social media sites. Communication vehicles include print, electronic newsletters, agent professional tool kit, agent and employee advocacy tools, webinars, office visits, videos and social media sites. Plan and implement special corporate events when applicable.
Job Duties and Responsibilities (Essential Job Functions) Common job activities are listed below; actual position responsibilities may vary. Refer to your manager or human resources for specific duties and performance expectations.
- Internal and External Communications (45-50%) Write, compile and publish weekly company online newsletter. Research, write and edit business articles for internal company online publications. Recommend and edit copy for bi-monthly newsletter and manage external client relationship. Write agent press releases and charity communications. Develop comprehensive communications strategy addressing governance, cyber-security issues and agent/employee engagement. Analyze success to align with desired outcome; direct new strategies as appropriate. Support public relations efforts including media inquiries and blog outreach. Contribute to web content and agent CRM (client relationship manager) content. Train agents and office staff in person at offices or via webinars on communications and social media tools.
- Company Online Content and Social Media (20-30%) Manage and create professional tool kit and company intranet site content. Serve as project manager to develop content, script of videos, and initiate animated communications for deployment on company website, YouTube and other online media. Write and manage posts for company’s social media accounts, provide training to agents and office staff, stay up-to-date on platforms. Recommend new tools when relevant. Measure and compile social media reports and respond to consumer feedback in a timely fashion. Manage and compile online public relations reports.
- Agent Social Media Platform (15-20%) Select and implement a social media brand advocacy platform to execute on company’s primary social media strategy, i.e., empower and support agents to build their social media networks. Work with agents, manage relationship with software provider(s) and oversee agent social media activities. Leverage content while supporting agent point of origination to build on company’s position in social media. Direct agent super user group.
- Special Events (5-10%) Plan and implement company events, and provide direction to contributing members of the marketing team. Identify potential sponsors, manage their participation, manage event budget; secure the event site and direct event. Define and direct the development of event promotional materials. Maintain vendor relationship and communication including delivery schedules and invoicing.
- Perform any additional responsibilities as requested or assigned. (0-5%)
Performance Expectations
- Meet all performance and behavior expectations outlined in the company performance appraisal form or communicated by management.
- Perform responsibilities as directed achieving desired results within expected time frames and with a high degree of quality and professionalism.
- Establish and maintain positive and productive work relationships with all staff, customers and business partners.
- Demonstrate the behavioral and technical competencies necessary to effectively complete job responsibilities. Take personal initiative for technical and professional development.
- Follow the company HR Policy, the Code of Business Conduct and all subsidiary and department policies and procedures, including protecting confidential company information, attending work punctually and regularly, and following good safety practices in all activities.
Qualifications
Education:
- Four-year degree in marketing, communications or related field; or equivalent work experience.
Experience:
- 5+ years’ marketing experience.
Knowledge and Skills:
- Effective oral and written communication skills.
- Strong computer skills; proficient in Microsoft Office products, Workfront or similar project management system and website content management system experience a plus.
- Knowledge of social media platforms and ability to provide technical support to agents and office staff in these areas.
- Project management skills; ability to prioritize and handle multiple tasks and projects concurrently.
- Strong presentation skills.
- Effective analytical and problem-solving skills.
- Strong strategic communications planning to increase internal and external engagement.
- Budget management related to social media platforms and promoted organic posts.
Wage: $75,000 - $80,0000 annually; actual wage is based upon education and experience.
Benefits: Full suite of benefits including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and Employee Assistance Program (EAP)
Equal Opportunity Employer
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