Direct Marketing Communications Platform Manager bei Foxwoods Resort Casino

Under the direction of the Director of Direct Marketing, the Direct Marketing Platform Manager is responsible for designing, executing, and optimizing customer engagement campaigns using the marketing communications platform, leveraging its features to create personalized, targeted marketing journeys across various channels, while closely monitoring campaign performance. Bachelor degree in Marketing, Communications, Business, or related field. Must have a minimum of (5) five years of experience in direct marketing, CRM, or marketing communications platform management; or an equivalent combination of education and experience. Must have experience in email marketing, HTML, CSS, MYSqL, Jinja/Ampscript, Json and JavaScript. Must have a deep understanding in marketing communications platform features, including campaign creation, segmentation, automation rules, and reporting functionalities. Must have the ability to interpret complex data sets, extract actionable insights, and translate them into effective marketing strategies. Strong knowledge of marketing automation principles and best practices. Excellent project management, organizational, and communication skills. Ability to collaborate cross-functionally and manage multiple priorities in a fast-paced environment. Must have the ability to collaborate with creative, content, and product teams to deliver personalized and targeted communications.