- Professional
- Optionales Büro in Berlin
About Rolla
Our mission is to make health and fitness accessible to everyone. We believe in taking the first step towards a healthier, more active life; both for our customers and for our team.
We're building a product that helps people improve their sleep, recovery, and readiness through science-driven insights. Our team is constantly challenging itself to level up, and we’re looking for a Performance Marketing Manager to join us and build the engine that drives our Growth.
If you have a passion for building something that actually earns its budget and you thrive on turning data into action, you're in the right place.
Responsibilities
- Develop and execute the strategy for all digital marketing ads, including budget planning and targeting.
- Manage the entire ad lifecycle from setup to optimization on Google Search, Meta (Facebook/Instagram), and LinkedIn.
- Turn paid traffic into booked demos for our Sales team, focusing on key ICPs: Gyms, Insurers, and Employers.
- Collaborate with the Brand and Content Manager to align ad creative with landing pages.
- Ensure clean tracking with GA4 and Tag Manager for accurate attribution from click to meeting.
- Read and interpret data daily, sharing insights and lessons learned with the team.
- Make clear decisions: scale, fix, or stop campaigns based on performance.
Requirements
- Growth-Focused Mindset: You're motivated to turn paid traffic into tangible pipeline and booked meetings, not just MQLs.
- Hands-on Expertise: A minimum of 3+ years of experience running B2B performance campaigns on Google and at least one of Meta or LinkedIn.
- Technical Proficiency: Skilled with GA4 and Tag Manager to ensure clean attribution and reporting.
- Effective Communication: Clear writing and a low ego. You can work collaboratively with Sales and Content teams and explain your decisions.
- System Builder: You are able to build a complete performance marketing system from A to Z (research, creation, implementation, tracking, and optimization).
- Language Fluency: Proficient in English (C1/C2).
Bonus Qualifications
- Experience in the fitness, wellness, health, or tech startup sectors.
- Familiarity with CRM platforms like HubSpot or Salesforce.
- Basic skills in editing landing pages.
- Experience running multi-country campaigns in Western Europe
What You Get
- Compensation: A competitive and performance-driven salary, and the opportunity to be part of something transformative.
- Career Track: A defined path for advancement.
- Real Ownership: We're a startup, so you'll have real ownership and the chance to build a system that earns its budget from the ground up.
- Supportive Team: You'll work with a team who will push your thinking, not just your pacing. You'll get to shape Rolla's growth.
