Marketing and Communications Specialist bei HAI Group

Position Overview 

The Marketing and Communications Specialist is a versatile contributor responsible for executing and optimizing marketing initiatives across digital and traditional channels. This role blends expertise in content creation and digital marketing technology with strong communication skills to support brand awareness, customer engagement, and business growth. The ideal candidate will be both analytical and creative, capable of managing campaigns, producing compelling content, and leveraging digital tools to measure and enhance performance.

Essential Functions

Strategic Campaign Management

• Develop and execute integrated marketing campaigns aligned with organizational goals.
• Collaborate with internal teams and stakeholders to gather requirements and shape marketing strategies.
• Create, edit, and optimize content for websites, blogs, email, social media, and industry publications.
• Assist in promoting specialized divisions (such as training and research) to drive engagement and customer retention.
• Conduct market research to support strategic planning and campaign development; staying current with marketing trends, tools, and technologies to recommend innovative approaches.

Content Creation

• Research and write content for a variety of marketing channels, ensuring consistency with the company’s messaging and brand guidelines.
• Review and edit content produced by others, ensuring clarity, accuracy, and adherence to brand standards.
• Collaborate with team members to review and improve existing content, ensuring it resonates with the audience and drives engagement.
• Support email marketing and social media outreach, including campaign planning and execution.
• Collaborate with other departments to support cross-functional marketing efforts.

Digital Marketing and Technology

• Develop and deploy a variety of digital marketing campaigns, including keyword research, site analysis, A/B testing, and content optimization.
• Manage and update website content using content management systems such as WordPress and HubSpot, ensuring functionality and performance.
• Maintain organized records of campaign results and marketing analytics.
• Leverage Microsoft Dynamics and HubSpot and marketing automation tools to streamline workflows and improve targeting.
• Analyze marketing performance metrics—such as website traffic, conversion rates, and campaign return on investment—and generate insights to inform future initiatives.

Knowledge, Skills, Abilities:             

• Proficiency in Google Analytics, Google Search Console, and marketing automation platforms (e.g., HubSpot).
• Ability to effectively leverage AI tools to enhance project management efficiency while ensuring a human-centered approach that aligns with team dynamics and organizational guidelines.
• Strong writing, editing, and proofreading skills; familiarity with AP style preferred.
• Knowledge of SEO, HTML, and CMS platforms such as WordPress.
• Experience with social media platforms including LinkedIn, Facebook, and YouTube.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Creative thinker with a collaborative and solution-oriented approach.
• Strong organizational and time management skills.

Job Requirements

• Bachelor’s degree in marketing, communications, journalism, English, or a related field.
• 3+ years of experience in content marketing, email marketing, digital marketing, or a related area.
• Strong writing, editing, and proofreading abilities.
• Familiarity with content optimization techniques.
• Ability to work independently and collaborate with different levels of the organization.

Work Environment & Physical Demands

• Inside climate-controlled office building
• Prolonged sitting and using a PC

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Department Overview

The Marketing and Communications Services team plays a critical role in promoting HAI Group and its mission. By defining and championing the company’s brand and creating attention-grabbing marketing materials and communications, the team shapes the experience our members, customers, partners, and employees have when they interact with HAI Group. It is our job to research and uncover opportunities, understand how our company is perceived, find and nurture prospects, delight customers, and keep employees abreast of new developments.

Company Overview

HAI Group®[1], is the nation’s leading property-casualty insurance company founded by and dedicated to affordable housing organizations. While we are recognized as a pioneer of affordable housing insurance programs, insurance is not our only strength. We protect, preserve, and promote the sustainability of affordable housing with an array of products and services that support the challenges housing organizations face. Besides insurance, we offer risk management services, online training, and consulting services used by more than 1,500 housing organizations nationwide. Headquartered in Cheshire, Connecticut, HAI Group® was recognized as a Top Workplace in 2020, 2021, 2022, 2023 and 2024.

Cultural Objective

HAI Group contributes to a culture that creates a safe and healthy working environment and a space of inclusiveness and belonging for all by: exceeding our customers’ expectations, working collaboratively across the organization, embracing diversity, and demonstrating mutual respect and empathy.

HAI Group Benefits and Perks

• Bonus program eligibility
• Annual merit program
• Outstanding 401(k) program and non-elective contribution
• Flexible work schedules
• Generous paid time off, paid volunteer days and paid holidays
• Medical, vision and dental Insurance 
• Company paid life, AD&D, short-term disability, and long-term disability coverage
• HSA, FSA and dependent care options
• On-Site wellness: Full gym and locker rooms, wellness initiatives, outdoor basketball and tennis court, picnic pavilion area
• Tuition reimbursement and loan repayment
• Professional development 
• Community outreach 

HAI Group is an Equal Opportunity Employer.

HARRG Inc., reserves the right to fill this position at a level above or below the level included in this posting.

No agency submissions please. Resumes submitted to any HAI Group employee without a current, signed and valid contract in place with the HAI Group Recruiting team for this position will become the property of HAI Group and no agency fees will be paid.