Senior SEO Copywriter – CSA ANZ bei Havas

Your role, as part of Havas Consumer Science & Analytics (CSA) 

Our growing team is on the lookout for a sharp, ambitious Senior SEO Copywriter who wants to do more than churn out keywords and meta tags. If you’re ready to push beyond basic SEO, own the content strategy for top-tier brands, and see your work integrated across web, product, and AI, you’re in the right place. 

You’ll join CSA, Havas’s advanced analytics, growth, and content team – unique in ANZ for putting data, SEO, cloud engineering, and CX in one integrated team across Australia & New Zealand.  

You’ll join the core SEO team, directly collaborating with senior colleagues in data, customer experience & CRO. We’re working as part of the Australian Havas Village across Sydney and Melbourne, with sister agencies handling creative, PR, and of course media. We can guarantee that you’ll learn fast, accelerate your skills, and operate at the sharp end of digital marketing, with direct lines to both clients and senior practitioners. Your work will power not just websites, but also AI chatbots, product feeds, and the next generation of AI-driven customer journeys. 

You'll be responsible for producing copy that enables both real audiences and language models to clearly understand, surface, and recommend our clients’ brands - even without the usual supports of design, branding, or established relationships. This is a key challenge facing every brand as AI-powered interfaces become the new gatekeepers. 

As chat-based AI now cannibalises entire customer journeys—with people discovering, evaluating, and buying in a single chat, never visiting a website—the content you create is what will determine if a brand is found, trusted, and chosen.  

What’s in it for you? 

• Mentorship from senior SEO leaders: Direct exposure to enterprise accounts, with real client relationships and the backing of ANZ’s most integrated digital team. 

• Tactical to strategic: You’ll move from ‘keyword and page’ copy to building structured content ecosystems that drive website performance, feed product and AI pipelines, and future-proof client brands as AI chat UIs reshape customer journeys. 

• Cross-disciplinary growth: Learn from data analysts, CX strategists, cloud engineers, and performance media experts—your work will be integrated throughout every aspect of a client’s operations. 

• Direct client impact: You’ll engage with clients, shape content and brand messaging, and see your work deliver results at scale. 

• Build the future of content: Set the new standard for how brands communicate their USPs and value—not just to people, but also to LLMs, AI models, and answer engines. 

What you’ll do 

Research, prioritise, and strategise 

• Own keyword and topic research, mapping to user intent and journeys 

• Use SEMrush, Ahrefs, and GSC to surface opportunities, prioritise optimisations, and support cross-channel content planning 

• Perform SERP and competitor reviews for gaps and quick wins; anticipate shifts (AI Overviews, People Also Ask, etc) 
   

Write, optimise, and scale 

• Produce and optimise service, category, product, location/store, blog, resource, and FAQ pages 

• Structure content for maximum clarity, rankings, and conversion—Title Tags, Meta Descriptions, internal links, anchors 

• Write with on-brand tone, clear calls to action, and true user value 

Answer engine & LLM content 

• Create concise, authoritative copy designed for featured snippets, People Also Ask, AI Overviews, and LLMs (ChatGPT, Perplexity, Claude, etc.) 

• As you grow, and in collaboration with the wider team, embed schema, entities, and structured data, to optimise machine-readability  

AI-integrated workflows 

• Use AI to accelerate research, outlines, variants, and QA 

• Maintain a strong human layer: fact-checking, bias/plagiarism checks, and critical editorial judgment 

• Stay current on AI-in-search and how LLMs interpret/serve content

Implement, iterate, and improve 

• Publish in CMS for certain clients, own formatting, links, and quality control 

• Monitor performance, update content based on signals and feedback 

Collaborate and integrate 

• Work with SEO, data, CX, and engineering to align messaging, integrate into broader campaigns, and support client growth holistically 

What you bring 

• 3+ years of hands-on SEO copywriting for high-traffic sites (lead-gen, ecommerce, enterprise) 

• Mastery of SEMrush, Ahrefs, GSC, and interpreting keyword/performance data 

• Confident publishing in CMS, not just handing off drafts 

• Advanced on-page optimisation (intent mapping, internal linking, snippet tactics, schema) 

• Ability to work in cross-functional teams and face clients directly 

• Track record of managing multiple briefs, deadlines, and stakeholders 

• Clear, direct written and verbal communication; can explain strategy simply and defend recommendations 

• Audience-first mindset—content built to answer real user needs, not just rank 

•  AI proficiency: Skilled in leveraging AI tools for research, ideation, and QA—understand how AI and LLMs are reshaping the content landscape and search  

•  Proactive, self-driven: Takes initiative, thrives in low-micromanagement environments 

• Fast learner, versatile: Open to feedback, rapidly adapts, and able to handle varied, shifting priorities   

Enjoy The Perks That Our Network Has To Offer

• We have active social teams who organise ad-hoc events within the agency teams

• We have an excellent Salary Sacrifice scheme

• We recognise, acknowledge and celebrate the value and contributions staff have shown at various tenure milestones.

• Summer Fridays, allowing you to finish at 3pm on a Friday once all work is complete

• Free yearly flu shots for all staff

• Health and Wellness discounts

• Employee Assistance Program (EAP): a confidential counselling, coaching and wellbeing service that’s free of charge, and it’s not only available to you, but also to your immediate families

• Birthday Leave: It’s your special day - have it off on us!

• Community Service leave & Volunteer Leave

• We also have generous parental leave. We offer 12 weeks’ paid leave for the primary carer, plus an additional one week per full year of service. We also provide subsidised childcare for the first three months

About HAVAS

The HAVAS Village is a truly unique proposition – creative, digital, content, PR, media and partnerships, all under one roof. Our philosophy is to work together seamlessly, building teams around our clients’ needs not our own. We are made up of a number of specialist agencies in Sydney, Melbourne and Brisbane.

Our mission: To make a meaningful difference to the brands, the businesses and the lives of the people with whom we work. HAVAS is a Great Place to Work Certified Company!

At HAVAS, we are committed to building a future that is inclusive to all, where you can bring your whole self to work and feel valued, respected, and supported to succeed. We encourage people from diverse backgrounds, identities, beliefs, age, and abilities, including Aboriginal and Torres Strait Islander people, to apply for this or any role with us.

We look forward to meeting you!

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