Senior Manager, eCommerce and Brand Activation (Hybrid) bei Pacific Cycle
Pacific Cycle · Madison, Vereinigte Staaten Von Amerika · Hybrid
- Senior
- Optionales Büro in Madison
Big companies don’t make great bikes. Great people do.
Pacific Cycle delivers some of the biggest names in outdoor recreation - Schwinn & Mongoose. Our culture is as fun and lively as the lifestyle brands we represent, where innovative ideas are welcome and customer satisfaction is a top priority. Now's the time to join the ride!
A continued commitment to and investment in our people, products, and consumers is the foundation of how we build our bright future. We offer a competitive total rewards package with generous time off, incredible product discounts, and a fun working environment!
We are connected by four core values that serve as the basis for a strong future.
- Passion to Perform: We focus on delivering results. With a winning spirit, we go the extra mile to ensure our consumers have an outstanding experience with every ride.
- Care & Act Responsibly: Our colleagues, customers, partners, and plant matter to us; we strive to have a positive impact on our society and the environment.
- Trust to Act: We demonstrate responsibility by taking initiative, giving each day our best, and showing ownership of the work we do.
- Make it Fun: We make work just as fun as riding by creating strong connections and celebrating our achievements together.
Pacific Cycle is hiring a Senior Manager of eCommerce and Brand Activation! This exciting opportunity will be responsible for driving Direct-to-Consumer (DTC) website performance and leading integrated brand marketing initiatives across retail and digital channels. The Senior Manager will shape the consumer journey, manage retail media and activation, and execute fully integrated 360° brand campaigns in collaboration with internal teams, agencies, and external partners.
This role is based out of Madison, WI corporate office and is eligible to participate in the company's Hybrid work program; working in the office 3 days and eligible to work remotely 2 days.
Below you will find a few (but not all) of the main responsibilities:
ECommerce & DTC Website Management:
- Lead the strategy, performance, and continuous optimization of the DTC website, including UX, merchandising, content, and conversion.
- Collaborate with cross-functional teams (IT, Product, Customer Service) to ensure seamless site functionality and exceptional customer experience.
- Analyze site metrics and consumer behavior to drive improvements and accelerate growth.
Retail Media & Activation
- Plan and execute retail media campaigns across key partners (e.g., Amazon, Walmart, Target).
- Develop activation strategies that drive brand awareness, engagement, and conversion at retail.
- Partner with Sales and Shopper Marketing teams to align brand and retail initiatives.
Key Competencies
Strategic Thinking | Consumer-Centric Mindset | Relationship Building | Problem Solving | Digital & Brand Expertise
Education & Experience
- Bachelor's degree in marketing, Business, or related field; MBA preferred.
- 7+ years of experience in eCommerce, brand marketing, or retail activation within consumer goods.
- Proven success managing DTC websites and retail media campaigns.
- Strong project management and cross-functional leadership skills.
- Experience managing agencies and external vendors.
- Data-driven mindset with proficiency in analytics tools and platforms.
- Proficiency in Microsoft Office Suite (Excel, Word, Outlook, PowerPoint).
- Strong organizational skills with the ability to manage multiple priorities effectively.
- Excellent verbal, written, and interpersonal communication skills, including the ability to build positive relationships with colleagues, leadership, and external partners.
- Ability to interact confidently across all levels of the organization and collaborate across functions and geographies.
- Demonstrated team player with a proactive approach to assisting colleagues and supporting cross-departmental needs.
- Self-motivated with the ability to work independently and complete assignments with minimal supervision.
