Marketing Manager - Full-Time bei Long-Lewis Auto Group
Long-Lewis Auto Group · Florence, Vereinigte Staaten Von Amerika · Onsite
- Senior
- Optionales Büro in Florence
As Marketing Director, you’ll play a pivotal leadership role—shaping the voice of our brand, enhancing our digital presence, and supporting community engagement efforts. You’ll work closely with our executive leadership to ensure marketing strategies align with our mission of delivering exceptional customer and employee experience.
Key Responsibilities:
- Develop and execute monthly and quarterly marketing campaigns for both sales and service departments
- Manage annual, quarterly, and monthly marketing budgets, tracking ROI across all channels
- Lead social media advertising efforts (Facebook & Instagram) and manage SEO strategies, ensuring budget optimization and performance tracking
- Oversee third-party marketing providers, holding quarterly reviews to assess and improve ROI
- Manage and update dealership websites daily/weekly to ensure accuracy, consistency, and user experience
- Create and schedule weekly content for digital signage, including campaign ideas and department promotions
- Design and distribute email marketing campaigns (weekly, monthly, quarterly) for both sales and service
- Evaluate current marketing initiatives and identify new opportunities quarterly to improve reach and return on investment
- Promote grassroots efforts, sponsorships, and charitable partnerships, maintaining Long-Lewis’ strong community presence
- Conduct regular market comparisons, inventory audits, and CRM performance reviews
- Present key performance metrics and insights to the leadership team on a regular basis
Required Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience)
- Minimum 3 years of full-time marketing experience, preferably in a high-volume or automotive environment
- At least 1 year of website management or development experience
- Strong knowledge of digital marketing best practices, including SEO, social media strategy, and email campaign execution
- Experience managing and optimizing marketing budgets and vendor relationships
- Proficiency with CRM systems, website CMS platforms, and digital marketing tools
- Excellent written and verbal communication skills, with strong project management and organizational abilities
Why Join Long-Lewis Auto Group?
- Competitive salary of $60-100k annually.
- Full Benefits package!
- A supportive, collaborative team environment
- The opportunity to lead meaningful, high-impact marketing efforts
- Be part of a values-driven company deeply rooted in community involvement and long-term growth
- Long-Lewis is a tried-and-true staple brand in the state of Alabama (with over 110 years of operation!)
If you’re a passionate marketing leader looking to make a measurable impact while growing with a company that values integrity, innovation, and community—apply now and help shape the future of Long-Lewis Auto Group.
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