Manager - Marketing bei Asana Partners

Description

Asana Partners is a retail real estate investment firm creating value in vibrant neighborhoods by leveraging vertically integrated capabilities and retail expertise. With more than $7 billion of neighborhood assets under management, the firm is active in growth markets throughout the United States and is driven to make a positive impact within communities.

Our distinctive company culture is the key to our success. We recruit high-performing, ambitious individuals who are entrepreneurial and eager to maximize their potential in a team environment. We value relationship building – both internally and externally – and view it as the foundation for creating value for our neighborhoods and generating strong results for our investors. Asana Partners is known for our proven, strategic approach; our sophisticated, collaborative team; and our high-quality portfolio. With offices in Charlotte, Atlanta, Boston, Columbia, Denver, Los Angeles, and New York, we were founded to be a firm that would provide career-long opportunities for our people and a long-term partner for our investors. 

For additional information, visit www.asanapartners.com or follow @asanapartners.

We are seeking a resourceful and execution-focused Manager – Marketing to join our growing marketing team. This role will support the strategic marketing needs of assets across our portfolio, from active leasing campaigns to redevelopment positioning and high-impact property events.

As a key contributor within the marketing function, you will work closely across internal teams and external third parties to lead the development and execution of integrated marketing initiatives that create inspiring placemaking, drive visibility and leasing velocity, and build long-term brand equity at the asset level. This role is also instrumental in building scalable processes and campaign playbooks to support a growing portfolio, codifying what works and helping set the foundation for more efficient and repeatable execution. Duties include:

• Assist in the development, execution, and optimization of integrated marketing strategies and campaigns for new construction and existing properties across the portfolio.
• Manage creative strategy, timelines, and content development for a variety of deliverables including signage, windscreens, digital media, event collateral, etc.
• Act as the day-to-day conduit for ongoing property marketing activities for internal departments and external agencies and vendors.
• Plan and execute on-site broker events, community activations, and campaign milestones.
• Manage the creation and maintenance of digital platforms.
• Source and vet creative vendors / resources and maintain a preferred vendor list.
• Create and document scalable marketing processes, toolkits, and campaign playbooks to support consistent execution.
• Identify gaps in current workflows and implement improvements to streamline campaign rollout and asset tracking.
• Help build annual marketing plans and budgets that align with long-term goals for each asset.
• Manage payment and processing of property marketing invoices; periodically reforecast committed marketing spend and ensure annual budget tracking.
• Provide regular reports on the effectiveness of marketing initiatives, including key performance indicators, and make data-driven recommendations for improvement.
• Explore revenue generating opportunities across the portfolio through sponsorships, ad placement, pop-ups, etc.
• Serve as a firm resource for all property-level marketing including branding, creative, media, website development, PR, social media, and marketing events.

Requirements

• 5+ years of experience in marketing in commercial real estate or related field.
• Experience in traditional and digital marketing techniques, PR, social media, and events.
• Experience in executing marketing strategies for large-scale real estate properties.
• Strong attention to detail and excellent communication skills.
• Self-motivated and highly-collaborative with advanced project management skills.
• Ability to work successfully in a high-productivity, fast-paced environment.
• Passion for branding, visual merchandising, and digital marketing.
• Proven ability to translate business needs / challenges into marketing solutions.
• Ability to manage finances, negotiate contracts, and work within a specified budget.
• Deep understanding of placemaking principles, including what creates a sense of place, aesthetics, inclusivity, and community involvement.
• Proven ability to think critically to make process improvements and efficiencies.
• Functional proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook).
• Functional proficiency in Adobe Suite (Acrobat, Photoshop, Etc.) Canva, and Squarespace.
• Functional proficiency in Constant Contact, Mailchimp, and Wrike preferred.

Education

Bachelor’s degree in marketing, hospitality, communications, design, or related field.

Travel

Occasional