Homeoffice Path Forward IT - Account Based Marketing Growth Manager bei Blue Alliance

ABM & Growth Manager

Company: Path Forward IT
Location: Cincinnati, OH (occasional travel required)

About the Role:

Path Forward IT is seeking an ABM & Growth Manager to drive pipeline generation and revenue growth by building and executing targeted, account-based campaigns, high-impact content, and strategic partnerships. This role works closely with Sales, Marketing, and Leadership to build a scalable go-to-market engine with clear ownership of target accounts and lead-generation outcomes.

Key Responsibilities:

Account-Based Marketing (ABM):

• Build tiered target account lists aligned to ICPs and vertical segmentation (e.g., healthcare specialties).
   
• Plan and launch personalized, multi-channel campaigns (email, LinkedIn, landing pages, webinars, events).
   
• Track engagement, pipeline influence, and ROI at the account level; adjust based on data.
   

Content & Messaging:

• Partner with Sales and Marketing to create/refine sales collateral, email sequences, landing pages, case studies, and partner materials.
   
• Translate technical capabilities into buyer-centric business value for healthcare IT audiences.
   
• Ensure assets are measurable through CRM and marketing automation platforms.
   

Partnership Development:

• Identify and activate strategic partners (e.g., EMR vendors, compliance consultants).
   
• Coordinate co-marketing, events, and referral programs; build enablement kits and track partner-influenced pipeline.
   

Sales Enablement & Collaboration:

• Work with SDRs and AEs to refine messaging and objection handling; join prospect calls as needed.
   
• Analyze campaign performance and share insights with cross-functional teams.

Expectations:

• Maintain clean CRM data and accurate attribution across campaigns and partner activities.
   
• Operate with a test-and-learn mindset, documenting experiments and results.
   
• Provide regular reporting (weekly highlights; monthly KPI rollups).
   
• Uphold company values and healthcare compliance expectations (e.g., HIPAA).
   
• Collaborate across brands, balancing execution with strategic planning.
   
• Travel occasionally for events and partner activations. 

Success Measures (KPIs):

• Target Account Coverage & Engagement: % of ICP accounts with active plays, engagement, and MQLs.
   
• Pipeline Creation & Influence: Sourced and influenced pipeline/revenue, partner-influenced pipeline.
   
• Conversion Metrics: SAL/SQO rates, meeting-to-opportunity conversion.
   
• Velocity & Efficiency: Time-to-first meeting, cost per opportunity, ROI.
   
• Content Utilization: Assets produced, adoption by Sales, enablement usage.
   
• Operational Excellence: Data quality, SLA adherence, documentation, timely reporting.

 Skills & Experience:

• 3–6 years in B2B marketing, growth, or sales (IT/SaaS/healthcare preferred).
   
• Demonstrated ABM experience (HubSpot, ZoomInfo, LinkedIn Sales Navigator; ABM/advertising platforms a plus).
   
• Strong writing and messaging skills for technical audiences (portfolio preferred).
   
• Familiarity with healthcare IT and compliance (HIPAA, HITRUST, SOC 2) is a plus.
   
• Collaborative, resourceful, and comfortable in a fast-paced environment.
   
• Bachelor’s degree or equivalent experience.

Tools & Platforms:

• Microsoft Office 365 Suite
   
• HubSpot (automation, sequences, attribution, dashboards)
   
• ZoomInfo (data enrichment, list building)
   
• LinkedIn Sales Navigator
   
• ABM, advertising, webinar, and analytics tools as assigned

 If this sounds like what you’re looking for, it could be a great fit—for you and for us.  

Why Join Path Forward IT? 

Path Forward IT, a Blue Alliance company, is a nationally recognized managed services provider (MSP) that exclusively supports the healthcare industry. Ranked among the top 15% of MSPs nationwide, we deliver world-class IT services that ensure technology never stands in the way of patients receiving the care they need. Our work is driven by urgency, empathy, and a patient-centered mindset. We understand the critical nature of healthcare operations and prioritize our work to empower providers to focus on what matters most: delivering exceptional care. Founded in 2002, Path Forward IT has grown to a team of over 100 professionals located across 40+ states. We foster a collaborative, career-focused culture where team members thrive. Many of our employees have been with us for years, and we regularly celebrate 5- and 10-year milestones. 

A Team Environment Built for Growth

Joining Path Forward IT means working alongside IT specialists supporting complex, enterprise environments. As part of the Blue Alliance network, you gain access to a community of hundreds of peers and experts across the country. This means more opportunities for learning, professional development, and career advancement without losing the close-knit feel of a smaller team. 

You’ll enjoy the best of both worlds: 

• The autonomy and client engagement typical of a local MSP 
• The resources, support, and structure of a leading national IT services organization 

A Unique Opportunity Through Blue Alliance 

As a Blue Alliance partner company, Path Forward IT provides team members with unmatched opportunities to learn, lead, and succeed. Each company in the network maintains its unique identity while working toward shared goals. If you’re looking to make a meaningful impact and grow your career in a supportive, future-focused environment, this is the place for you. 

Benefits of working at Path Forward IT: 

• Be part of a fun, awesome team 
• 9 paid holidays 
• 401K Retirement with matching contributions 
• Excellent medical, vision and dental insurance 
• Life insurance and disability insurance 
• Cell phone stipend 
• 3 weeks PTO 

Top Reasons our Employees Love Being Part of the Blue Alliance Family: 

1. Entrepreneurial Culture 
2. Fast-paced Flow, with a Variety of Projects 
3. Collaborative Work Environment 
4. Training & Certifications  
5. Career Growth Opportunities 

Ready for the next step? 

The greatest rewards are reserved for those who want to be better and then put in the hard work, to be their best version of themselves. Interested applicants should click to submit their resume and application above.  

Please be advised we, Path Forward IT, participate in E-Verify.