Senior Digital Advertising Strategist bei Middle Seat

About the Role

We’re looking for a full-time Senior Digital Advertising Strategist with 2+ years of experience in the field to take on the challenge of managing digital advertising campaigns and client relationships.

The work will be mostly focused on direct-response ads on Facebook, but large-scale persuasion/awareness campaigns and other types of digital advertising (e.g. Google ads) will also be part of the job. Previous ad experience in the context of politics or advocacy is a major plus, as is a demonstrated commitment to progressive politics. 

Are you a strong, creative copywriter with good multi-tasking and delegation skills who can manage client relationships and plan/run an ads program from soup to nuts with little to no intervention from more senior staff? If so, please read on!

Job Responsibilities

• Manage large clients as lead strategist on direct donate, acquisition, and persuasion campaigns:
• Take charge of strategic planning for client campaigns.
• Manage client relationships and collaborate with assigned ads staff members.
• Oversee campaigns focused on direct donation, acquisition, and persuasion.
• Plan and run digital ad campaigns from start to finish:
• Develop media plans with measurable objectives.
• Allocate budgets for campaigns.
• Create compelling hooks for the ad program.
• Write engaging ad content.
• Lead designers on creative aspects.
• Optimize landing pages for conversions.
• Implement and test ad campaigns on multiple platforms.
• Optimize campaigns to align with client goals.
• Embed yourself in the work of your clients:
• Join their Slack teams, calls, list servers, etc.
• Gain a deep understanding of their work in a timely manner.
• Proactively guide client strategy that relates to your work.
• Manage time and projects efficiently:
• Continuously assess priorities and to-do lists.
• Delegate tasks when appropriate.
• Shift gears as needed to keep projects on track.
• Capitalize on rapid response opportunities.
• Respond promptly to client requests and inquiries.
• Ensure best practices and effective political ad strategies are followed:
• Collaborate with the email fundraising team to integrate ads effectively.
• Align ad strategy with the client's mission and campaign objectives.
• Provide strategic ideas and lead discussions on ad practices and tactics.
• Stay updated on persuasion, voter registration, and Get Out the Vote studies.
• Conduct in-depth analysis of ad campaigns:
• Use analysis to inform future strategy, messaging, and targeting.
• Report campaign metrics to clients accurately and effectively.
• Lead ads team and provide trainings on best practices and platforms:
• Train the ads team and full staff on core best practices and platforms.
• Fulfill other responsibilities as requested.

Requirements

• 2+ years (more is preferred) working on advertising campaigns with major platforms (Facebook, Twitter, Google, etc.)
• 2+ years experience working with Facebook Business Manager, Google Search and any DSPs (The Trade Desk, Verizon, DV360, etc) 
• Experience in excel or Google Sheets, report template design and/or other data visualization tools
• Great all-around communication skills, including strong copywriting skills and the ability to effectively communicate best practices, strategies, plans and goals to clients and staff  
• Attention to detail and organization while managing tight deadlines and multiple projects
• Comfortable managing multiple client relationships from start to finish
• Comfortable with different email CRMs to run acquisition campaigns (Action Kit, BSD, Action Network, etc.)
• Digital ad experience for political candidates, advocacy orgs or organizations that do elections work. 

Strongly Preferred but Not Required

• Agency experience
• Knowledge of basic HTML and CSS for landing page templating
• Experience pitching clients on an ads budget
• Experience mentoring entry-level staff or interns
• Demonstrated commitment to progressive politics

Benefits

• This particular position is $70,000 to $85,000, dependent on relevant experience
• Profit-sharing plan: share in the growth and success of Middle Seat
• $50 mobile phone subsidy monthly
• Regular raises
• 100% premium coverage for health, dental, and vision
• Zero deductible health plan
• Mental health expense subsidy of up to $350 per month
• 6% employer match on your 401k retirement account
• $100 monthly student loan reimbursement 
• 20 paid vacation days off, annually
• Your birthday and work anniversary off
• Unlimited sick leave
• Commuter benefits for public transportation
• Flexible work from home schedule (or work in our D.C. office)
• 12 weeks of paid leave for new parents
• $1,000 annual professional development reimbursement
• Wellness benefits, which include free memberships to One Medical, Health Advocate, and Talkspace

This is a full-time, permanent role, and it can be based in DC or remotely within the US.

We are a proudly unionized team (part of the Campaign Workers Guild), and this role is covered by a collective bargaining agreement.

We are committed to building a diverse and passionate team. We encourage creative-minded individuals with a strong technical aptitude to apply for this position. Women, people of color, and LGBTQ+ individuals are strongly encouraged to apply.

Our firm is values-driven. We are intentional with the progressive clients we work with — and we strive to make our work environment and benefits reflect that, including salary transparency, healthy work-life balance, and consistent employee feedback and communication. We’re happy to talk more about our company culture with prospective applicants.