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Digital Marketing Specialist (F/M/X)

Zurich/Hybrid or Remote in DACH - SaaS/Contech

Did you know the construction Industry is responsible for around 40% of carbon emissions globally?

Together with you, we’d like to get our message and our software into the hands and minds of the right people to enable the digitization of construction projects.

Our product minimizes the use of resources and increases efficiency, and in doing so reduces the CO2 emissions emitted and grey energy generated during the construction of buildings.

What will I be doing?

As our first marketeer you'll be responsible for building the foundation of marketing at vyzn.

Your initial focus will be setting up the tools to drive and monitor B2B marketing efforts.

You’ll have good experience in demand generation in B2B software.

Working directly with our CEO you'll wear many hats. Work will be varied and interesting with lots of freedom to do things your way. Some of your tasks will be:

• Implementation and management of marketing automation/CRM/email marketing tools
• Overseeing Paid Media/Organic/SEO/CRO/Lead Gen and nurturing (With agency partners where relevant)
• Plan, manage, and design marketing materials and content (With a designer of course)
• Manage all marketing analytics activities (Reporting, KPI’S) and act upon the insights gained
• Keep the funnel flowing with leads for our business developer
• Managing agencies/partners where required

Why should I?

• High-impact job in a start-up environment
• Close knit team with no hierarchy
• 25 days holiday + 3 paid learning and education days
• Flexible working times
• Modern, comfortable central Zurich office
• Hybrid or Remote work
• The opportunity to grow a team as the business grows
• Premium healthcare and accident insurance
• Working with a business making an environmental impact
• Privately funded by an established and financially stable parent company
• Business decisions are made by the people around you, not by VC’S

What do I need to be successful?

• Proven experience and understanding of digital marketing in B2B software
• Experience setting up and working with modern marketing tools and platforms (Pipedrive/HubSpot/Google Ads etc)
• You have experience briefing and managing relationships with agencies
• Several years in a marketing related position in SaaS
• Social marketing experience including LinkedIn
• Experience building, managing, and analyzing sales/marketing funnels
• Experience analysing and reporting on sales, marketing, and customer success metrics
• German and English language
• Proptech/Contech or construction industry experience is a big plus
• Existing start-up/scale-up experience would be an advantage

About us

vyzn is a team of architects, engineers, and software developers with a passion for sustainability and technology. Our products empower teams to deliver future-proof buildings. We are convinced that the right tools are an important key to better buildings. That's why we are rethinking design and developing a platform for sustainable construction.

The vyzn platform allows Building Engineers, Consultants, Project Developers and Architects to analyze and optimize their buildings in the early phases of the project in terms of life-cycle-assessments (LCA), energy efficiency and thermal heat insulation. We provide project teams with a powerful tool for overcoming functional silos, making data-driven decisions and optimizing projects holistically.