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About TEGNA
TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
11Alive Atlanta (WXIA, WATL, PREMION, 11Alive.com and 11Alive+), a TEGNA company, is looking for an Account Manager (AM) to work with our sales team managing the ad solutions that are sold by Account Executives (AEs). The Account Manager becomes a key point of contact for our clients and coordinates the full efforts of all the internal team members involved in the fulfillment & execution process to help our clients achieve desired business results and receive a strong ROI. Join a local media organization known for award-winning journalism, excellence in innovation and a great workplace culture.
Responsibilities:
- Daily interaction with existing agency and direct client business; this responsibility includes management and stewardship of client schedules on television, streaming and online, regular tracking of client audience delivery using Comscore television ratings and digital metrics, merchandising the station, and providing a high level of customer service.
- Prepares pre-sale material, including TV avail (package, sports, specials) and digital avails (impression estimates and digital solutions requests), and any other recommendations for recurring business.
- Demonstrates proof of performance for customer campaigns. This includes production, providing clients with broadcast posts, digital & attribution recaps – (Retrieve campaign performance reports from the TMS Unified and TEGNA Attribution dashboards and reviewed for accuracy by Account Manager)
- Partners with designated Account Executives with maintenance of contracts, make-goods, renewals and overall customer service
- Works with Account Executives to prepare and sell through make-goods. Resolves scheduling issues and program changes.
- Works with all departments in the station to fulfill sponsorships and promotions.
- Facilitates execution of campaigns sold by designated Account Executives. This includes ensuring all digital campaigns are executed on-time, accurately booked and trafficked, and regularly monitored to ensure successful delivery
- Works with Traffic Department as necessary to facilitate accurate scheduling of customers’ traffic.
- Understands TEGNA and station’s products, processes, and services in order to articulate to clients, when appropriate.
- Sets up new customer accounts, contracts, order entry, and revisions accurately.
- Participate in local and corporate training sessions.
- Works with AEs so understand each campaign’s designated goals and deliverables and tracks progress throughout the campaign. Uses this knowledge to communicate with AE and management for to keep campaigns on track and create materials to help AE communicate successful campaigns back to clients.
- Self-motivation and willingness to work as a team player are essential attributes. Creativity, flexibility, and ability to change with our industry are also keys to success.
- Other duties as assigned to further client success, create business, and fulfil campaigns.
REQUIREMENTS
- Experience with Wide Orbit Traffic a must
- College Degree preferred, previous experience as a Sales Assistant is a plus
- Ability to work in a high pressure, fast paced environment
- Ability to juggle multiple projects simultaneously while meeting deadlines
- Ability to work effectively and independently as part of a team
- Ability to effectively communicate directly with clients
- Proficient in Microsoft Office and extremely computer literate, Wide Orbit (or similar traffic and media software) experience a plus
- Strong verbal and visual communication of research information
- Life-long learner who can adapt to new software programs and research tools
- Understanding of the role attribution plays in sales and marketing
Systems/ Responsibilities:
- Wide Orbit Traffic
- Wide Orbit Media Sales
- Monday.com
- Media Ferry
- Form Site
- TMS Dashboard
- TMS Library
- Sponsorships
- Traffic (linear and OTT/digital)
- Production
Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [email protected]
Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.
