Hybrid Digital Marketing Coordinator/Manager bei Tavoron

Job Title: Digital Marketing Coordinator/Manager

About Tavoron:

Headquartered in Eagan, MN, Tavoron knows our team is the key to our success. We depend on our employees to meet the requirements of our customers around the globe. Together we work to anticipate the needs of our customers and develop solutions to solve their biggest challenges. Our businesses across automation and robotic integration, automation distribution, compressed air, and service offer a wide range of career opportunities across the US and Canada.

We promote a progressive culture by seeking opportunities for technology and searching for exceptional value. We have been dedicated since 1938 to taking care of our 400+ employees and providing clients with world-class service. Join our team and make a difference.

Summary:

The Digital Marketing Coordinator/Manager is responsible for developing and executing online strategies to promote Tavoron’s products and services, leveraging various digital channels to engage target audiences, drive website traffic, generate leads, and increase brand visibility. This role involves managing key partnerships with SEO providers, blog content creators, and marketing automation platforms to ensure seamless execution of digital campaigns. The ideal candidate will be a strong writer, well versed in SEO, data-driven and results-oriented, with a strong focus on optimizing digital marketing efforts to support business growth. Marketing is a shared services team across the Tavoron brand.   

Responsibilities: 

SEO & Website Optimization

• Partner with SEO agency on initiatives to drive high organic search rankings and traffic, including content contributions, keyword management, and website meta tag optimization.
• Manage the development and tracking of UTM codes.
• Collaborate with SEO agency to ensure website evolves with industry trends and best practices.
• Duplicate and adapt SEO strategies for sites without dedicated SEO investments, including:
  • Building out location pages
  • Increasing Google reviews
  • CTA placement strategy
  • Page design and copy optimization
  • Form optimization
  • Mobile optimization
  • Developing conversion-focused templates
  • Creating improved blog templates for enhanced user experience

Digital Campaigns & Analytics

• Manage Google PPC ad campaigns to drive targeted traffic and conversions.
• Gather and analyze marketing metrics from technology platforms, including website analytics, campaign performance, and SEO results.
• Translate data insights into strategic and tactical shifts to improve marketing approaches.
• Coordinate and lead meetings with digital agency partners, ensuring alignment on deliverables, campaign performance, and project timelines.
• Own and manage the growing digital marketing tech stack to ensure high-quality, on-time execution of campaigns. Tools and partners include:
  • Marketing Automation Consultants
  • CRM
  • Marketo
  • SEO Partners
  • Content Writers
  • Videographer
  • Call Tracking
  • WordPress / WP Engine
  • Dynamic Chat
  • SEMrush & keyword research
  • Google Tag Manager
  • Terminus

Content Development & Management

• Manage and coordinate blog and intent-based content schedules across all divisions, ensuring deadlines are met with both internal and external contributors.
• Oversee and maintain the social media content calendar.
• Collaborate with Creative Brand Manager for all necessary graphics and design for websites, email campaigns, social posts, and SEO content.
• Create targeted content for intent-based search on websites, email, and social channels.

Campaign Execution & Brand Alignment

• Develop, execute, and monitor multi-channel marketing campaigns.
• Ensure all campaigns are consistent with corporate branding and messaging.

Qualifications:

• Proficient in WordPress and WP Engine.
• Infor CRM experience.
• HTML knowledge and application.
• SEO expertise with a proven track record of driving results.
• Lead fulfillment experience.
• Strong influencer skills, especially in social media strategy and engagement.
• B2B marketing knowledge (preferred over B2C).
• Excellent verbal and written communication skills, with demonstrated success presenting concepts and ideas to diverse audiences.
• Strong attention to detail with the ability to manage multiple projects, meet deadlines, and pivot priorities when necessary.
• Proficient in Microsoft Office Suite.
• Knowledge and/or experience in public relations, advertising, tradeshows, lead generation, marketing automation, dashboard/analytics, social media channels, graphic design, and WordPress.
• Ability to oversee projects and collaborate effectively with internal and external stakeholders.

Preferred education and experience

• Bachelor’s degree in Marketing or a related field.
• 3–5 years’ experience in digital marketing.
• 5–8 years’ experience managing the project details of marketing campaigns.
• 5–8 years of industry-related experience.
• Background in writing (e.g., English major, technical writing experience).
• Marketo certification (bonus).
• Photography skills (plus).
• Formal SEO training or certifications (plus).

Physical Demands. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance and talk or hear.  The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 25 pounds.  Specific vision abilities required by this job include close vision, distance vision, color vision and the ability to adjust focus.

Work Environment. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

Why work for us?

• We believe in people. We look for great people who are committed and focused. They know what it takes to produce the best results because it really is all about client satisfaction. We look for dedicated professionals from a variety of fields. Above all, a good fit for our team has a passion for excellence, solid experience, and a willingness to make a difference. We support you in developing your goals and growing in your career. In short, by joining our team, you increase your professional value and work on engaging projects. Most of all, you fit into a team focused on helping you grow your skills.
• We are innovative. We host many events that you may become a part of. From in-house training to out-of-town events, we always have something going on. We believe in innovation. With a JHFoster career, you exercise your creativity every day.
• We have a passion for excellence. We focus on providing the best customer service as a company to our customers. We offer a competitive salary and benefit package, including medical, dental, and a 401(k) program. If you’re looking for a place to build your skills, you will find it in a career with us.

If you require an accommodation to complete your application, please email [email protected].

The company does not discriminate in employment opportunities or practices based on race, color, religion, sex, national origin, ancestry, age, physical or mental disability, medical condition including genetic characteristics, pregnancy, sexual orientation, marital status, familial status, veteran status, status regarding public assistance, membership or activity in a local commission or citizenship status, or any other characteristic protected by law.