Hybrid Global Software Marketing Specialist bei Dematic

The Solutions Marketing Team ensures Dematic’s product and solutions are positioned at the forefront of the industry and market.. Reporting to the Software Marketing Manager, the Global Software Marketing Specialist plays a key role in developing the positioning, proposition and messaging for our market leading software portfolio. This role collaborates cross-functionally to capture market, product, and competitive intelligence to advise successful strategies to grow the pipeline and drive profitable growth. In this global role, you will help bring new software offerings and features to the market, optimize the value of software through brilliant positioning, and articulate what makes Dematic different.

We offer:

What we offer:

• Career Development
• Competitive Compensation and Benefits
• Pay Transparency
• Global Opportunities

Learn More Here: https://www.dematic.com/en-us/about/careers/what-we-offer

Dematic provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

The base pay range for this role is estimated to be $70,125 - $102,850 at the time of posting. Final compensation will be determined by various factors such as work location, education, experience, knowledge, and skills.

Tasks and Qualifications:

This is what you will do in this role:

• Gather and analyze customer and market data to uncover insights that advise strategy, messaging, and product innovation.
• Understand customer needs, challenges, buying journey, and value perception to guide decision-making.
• Support voice of customer initiatives and identify key themes to improve offerings and communication.
• Analyze market trends, drivers, opportunities, threats, and competitive landscape to advise positioning and differentiation.
• Collaborate with Global Strategy and cross-functional teams to share insights and align on customer, market, and competitive understanding.
• Leverage insights to develop and implement strategies that drive growth and reinforce brand equity.
• Lead marketing projects and campaigns, including new product launches, ensuring alignment with strategic goals, timelines, and budgets.
• Assist in crafting key messaging and positioning to optimize product value and market fit.
• Communicate software strategies and gather input across Sales, Marketing, Product Management, and other collaborators to ensure alignment.
• Provide feedback on marketing content and collateral to ensure effective execution of go-to-market (GTM) programs.
• Support development of sales tools, training, and content across customer touchpoints.

This is what we are looking for:

• 2-4 years of professional software marketing experience, preferably in a B2B environment
• 1-2 years leading cross-functional teams and projects
• Experience with Cloud software and SaaS offerings a plus
• Able to work independently with moderate direction
• Learns sophisticated concepts quickly and thinks critically
• A great teammate and true collaborator with outstanding interpersonal skills
• Strong analysis, project management, and problem-solving abilities
• Ability to balance multiple projects simultaneously, prioritizing workloads to meet contending deadlines
• You are passionate about technology and thrive in a fast-paced environment
• Excellent communication skills
• Strong proficiency in Excel, PowerPoint, Word, and Outlook is required
• Experience with Salesforce is a plus

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