Retail Marketing Associate (Bethlehem, US, 18015) at Scandinavian Tobacco Group

ABOUT THE ROLE –

The Retail Marketing Associate’s primary role is the responsibility for planning, scheduling, and managing marketing opportunities to increase sales and traffic, market share, and brand awareness for our retail division. The position necessitates general knowledge of creative and production practices to ensure marketing activities are executed accurately and on time. Punctuality, good time management and organizational skills are necessary to meet deadlines, and a high attention to detail is always expected. Strong collaboration skills are a must working with all levels of employees both corporately and in the field.

WHAT WILL YOU BE RESPONSIBLE FOR?

The candidate for this position will support a specific set of stores. He/she will possess strong organizational, planning and execution skills as well as analytical experience to ensure success in the following key functions:

• Plan, select and execute promotional advertising under the guidance of the Retail Marketing Manager, including:

• Ensure the end-to-end process for vendor events and other in-store events are executed accurately and on time.
• Constant dialogue with vendors and the retail and corporate support teams to execute across channels.
• Manage email and social campaigns to drive customers to retail locations.
• Coordinate with design, merchandising, photography, IT on the development of campaigns; reviewing all campaigns for accuracy, and ensuring on time delivery of creative
• Review and approve final creative ensuring all details are accurate.
• Ensure promotions are set up on internal systems and web sites.
• Set up in store digital displays to message various events.

• Ensure all events are within budget.
• Ensure all channels are activated as needed per alignment with store and budgets, including but not limited to:

• OOH (Billboards, Radio, etc)
• Digital (Geofencing, Podcasts, etc)
• Print (Catalog, DM, Space, Newspaper, etc)
• On Site
• Email
• Social
• In Store (Digital Displays, etc)

• Complete post-mortem to determine if event(s) should be repeated.
• Support in store (on location) events as needed throughout the year.
• Participate in researching, planning and launching new marketing initiatives.
• Contribute to collaborative efforts and organize promotional events.
• Support and participate in other shared service department processes, analysis and projects.
• Support retail management with vendor relationships that impact retail marketing initiatives.
• Monitor local competitors and report on marketing and sales activities.

Competencies:

• Minimum 2 years’ experience managing print or digital advertising placements (can be from vendor, customer or agency perspective).
• Associate or bachelor’s degree in marketing, Business or Economics (preferred).
• Retail experience preferred.
• Highly organized with strong organizational, planning and negotiation skills.
• Able to prioritize and execute multiple projects simultaneously, while maintaining meticulous attention to detail.
• Strong interpersonal skills; ability to interact with team members, as well as other individuals at various levels within the organization.
• Understands the need for meeting deadlines, time management, contingency planning, and knowledge of approval procedures.
• Responsive to changing priorities and deadlines.
• Excellent verbal and written communication skills.
• Comfortable working independently, yet not afraid to ask questions or escalate issues as needed.
• Proficient in Microsoft Office, particularly Outlook, Word, PowerPoint, and Excel; experience in using Excel to perform analysis.

WHAT’S IN AN OFFER?

As a colleague at Scandinavian Tobacco Group, you will receive a comprehensive compensation package as a generous benefits package.

• Comprehensive Health Care, Vision & Dental Plan
• Flexible Spending Account
• Disability Plans
• Basic & Supplemental Life Insurance
• Additional Supplemental Benefits
• Paid Vacation, Paid Time Off (PTO) days, Holidays
• 401(k) Retirement Saving Plan including a generous Company match

Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.e-verify.gov.

*Please be informed that this Direct Search is conducted exclusively by the Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs.

**Please note candidates must be eligible to work in the United States and only qualified candidates will be contacted.