Marketing Specialist- Contract at American Health Partners

The Marketing Specialist leads and supports various marketing and communication campaigns to increase census across divisions, drive referrals, and support key HR recruiting efforts. This position helps lead company social media strategies and implementations, as well as online reputation efforts. Other responsibilities for this role include supporting internal communications, media relations and community outreach programs.

ESSENTIAL JOB DUTIES:

To perform this job, an individual must accomplish each essential function satisfactorily, with or without a reasonable accommodation.

• Develop and execute innovative digital marketing and social media outreach/communications strategies to achieve business objectives.

• Support company social media strategy and implementation.

• Write and edit news releases, media pitching, and news release distributions.

• Create media coverage reports and media lists/outreach campaigns using Cision software.

• Implement communications and compliance awareness campaigns, using Mail Chimp and other digital communications tools.

• Provide marketing support for hiring events, marketing strategies, advertising, and public relations campaigns aimed at attracting and hiring talent to support the needs of our divisions.

• Collaborate with the marketing department and our division/department clients to create and manage content on our social media channels.

• Provide usage reports and recommend new avenues of marketing including Google Ads.

• Perform campaign analytics reporting and reviews; help create plans based on learnings and translate into actionable plans; evaluate program effectiveness using qualitative and quantitative methods.

• Analyze competitor activities on social media and digital marketing related to hiring campaigns and other social media outreach.

• Ensure campaigns meet the company’s brand manual standards, color palette and logo consistency and quality expectations.

• Other duties as assigned.

JOB REQUIREMENTS:

• Communication skills and active listening

• Ability to handle multiple prioritized projects

• Organized self-starter who takes a proactive approach to work

• Strong problem-solving skills

• Proficiency in Microsoft Office tools, including Excel, Word, and Power Point

• Capabilities with Photoshop, Illustrator and InDesign a plus

• Compliance tracking software systems

• Successfully complete required training

• Handle multiple priorities effectively

• Maintain established work schedule

Required Computer Software/Equipment Used:

• Various operating systems

• Standard office equipment

• Microsoft Suite applications: Outlook, Excel, Word and PowerPoint

• Mail Chimp

 • Photoshop, Illustrator, and InDesign

• DigiBoard software and Illustratus

• Desktop, laptop and/or iPad

QUALIFICATIONS: 

• Education:

o High school diploma or equivalent required; bachelor’s degree preferred

• Experience:

o Two (2) years of professional PR or marketing experience