Sales Representative Hessen & NRW Packs at Vfc

Sales Representative Hessen & NRW

Packs

Are you ready to shape the future of three iconic lifestyle brands?

We’re looking for a passionate and driven Sales Representative to join our Packs team, representing Eastpak, JanSport, and Kipling across key markets. This role is based in Munich, Germany.

Let’s talk about the role!     
As a Sales Representative, you will play a key role in shaping the future of Eastpak, JanSport, and Kipling in one of our most important markets. You will be responsible for managing part of the German portfolio for these iconic brands, reporting directly to the Sr. Sales Manager GAS. In this role, you’ll be the voice of the market—ensuring that opportunities across sales, marketing, product, and operations are identified, quantified, and acted upon. Your primary goal is to meet and exceed both seasonal and annual targets, aligning with the broader EMEA and country strategy.

How You Will Make a Difference

You will achieve this in the following pillars by:

Strategy

• Build and nurture strong strategic partnerships.

• Own and lead the strategic account plan, ensuring full execution and alignment with the EMEA Go-To-Market strategy.

• Conduct in-depth market analysis to define pricing strategies and identify growth opportunities.

• Elevate brand presence in-store to enhance consumer awareness and engagement.
   

Revenue

• Drive business growth and profitability in line with brand guidelines and key performance metrics.

• Develop and implement account-specific marketing plans.

• Plan, manage, and execute activities to achieve sales targets and desired profit margins.

Process & Distribution

• Lead the seasonal Go-To-Market process.

• Maintain close relationships with key decision-makers and influencers within accounts.

• Guide assortment planning within defined distribution policies to ensure market differentiation and long-term sustainable growth.

Skills for Success

We’re looking for someone who brings:

• Solid knowledge with at least 2-3 years of experience in the backpack/ apparel industry and its sales landscape in Germany.

• Strong influencing skills within a complex matrix organization.

• Strategic thinking with attention to detail.

• Excellent relationship-building, negotiation, and communication skills.

• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).

• Customer-centric mindset.

• Strong planning and prioritization abilities.

• A collaborative, hands-on approach.

• Determination and drive to succeed.

• Fluency in German and English.

This post is not eligible for relocation

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. When it comes to benefits, we’re the total package.

• A supportive feedback-based culture where respect and integrity guide us in what we do

• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together

• Be part of an iconic lifestyle brand in a multi brand, multi countries organization

• Health and well-being initiatives

• A discount card with 50% on all VF brands

• Break out areas offering complimentary hot drinks

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com.

Free to Be, Inclusion & Diversity 

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day. As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

If you like what you have read and want to join our team, then we would like to hear from you! Apply, visit vfc.com, or follow us on our LinkedIn and Instagram pages, see you there!