Vice President, Marketing at Zenefits Technologies Private Limited

TriNet is a leading provider of comprehensive human resources solutions for small to midsize businesses (SMBs). We enhance business productivity by enabling our clients to outsource their HR function to one strategic partner and allowing them to focus on operating and growing their core businesses. Our full-service HR solutions include features such as payroll processing, human capital consulting, employment law compliance and employee benefits, including health insurance, retirement plans and workers’ compensation insurance. 

TriNet has a nationwide presence and an experienced executive team. Our stock is publicly traded on the NYSE under the ticker symbol TNET. If you’re passionate about innovation and making an impact on the large SMB market, come join us as we power our clients’ business success with extraordinary HR. 

Don't meet every single requirement? Studies have shown that many potential applicants discourage themselves from applying to jobs unless they meet every single requirement. TriNet always strives to hire the most qualified candidate for a particular role, ensuring we deliver outstanding results for our small and medium-size customers. So if you're excited about this role but your past experience doesn't align perfectly with every single qualification in the job description, nobody’s perfect – and we encourage you to apply. You may just be the right candidate for this or other roles.

A Brief Overview

The Vice President, Marketing is a strategic, data-driven leader responsible for driving growth through integrated marketing strategies across brand, digital, lifecycle, and field marketing, with a strong emphasis on lead generation, customer acquisition, and retention. This role will lead a lean, high-performing global team focused on maximizing resources and delivering measurable impact across the marketing funnel—from awareness to conversion and retention.

The ideal candidate will have a deep understanding of the evolving marketing landscape, including the transformative influence of AI, and will bring innovative strategies to improve win rates, generate quality leads for the field, and create memorable brand experiences through events and partnerships. The Vice President, Marketing will report to the Chief Revenue Officer and be a member of the Senior Revenue Leadership Team. 

What you will do

• Develop and execute a unified marketing strategy that integrates brand development, digital activation, lifecycle marketing, and event experiences.
• Align marketing goals with broader business objectives to drive revenue growth, customer acquisition, and retention.
• Champion a lean team structure that prioritizes efficiency, agility, and ROI.
• Define and maintain brand positioning, messaging, and visual identity across all customer touchpoints.
• Lead innovative campaigns that build brand awareness, loyalty, and differentiation in the SMB market.
• Design and implement hyper-personalized omnichannel lifecycle programs (email, push, in-app) to drive new and expanded growth.
• Collaborate with product, design, and analytics teams to deliver data-driven, customer-centric campaigns.
• Build and manage experiment pipelines to continuously optimize campaign performance and ROI.
• Stay ahead of marketing technology trends and integrate AI-driven strategies and tools to improve efficiency and outcomes.
• Partner with Sales and Field Marketing to generate high-quality leads and improve conversion rates.
• Develop targeted campaigns and content that support field efforts and drive pipeline growth.
• Create impactful national and local experiences that drive partnerships, sales, and customer retention.
• Lead, mentor, and grow diverse global marketing talent, and foster a culture of innovation, collaboration, and accountability.
• Monitor KPIs and leverage insights to optimize marketing strategies and investments.
• Manage marketing budgets to maximize ROI and support strategic initiatives and measurable business outcomes.

Education Qualifications

• Bachelor's Degree or equivalent experience, advanced degree preferred 

Experience Qualifications

• Typically 12+ years relevant experience.
• 5+ years marketing leadership roles.
• Proven success in growth marketing, brand management, digital marketing, lifecycle campaigns, and event strategy.
• Experience in B2B marketing, preferably targeting SMB audiences.

Skills & Abilities

• Strategic vision with the ability to translate business goals into actionable marketing plans.
• Strong leadership and team development capabilities.
• Expertise in digital marketing tools, analytics, and automation platforms.
• Exceptional communication, presentation, and stakeholder management skills.
• Data-driven decision-making and performance optimization.
• Deep understanding of customer journey and engagement strategies.
• Experience leveraging AI to enhance marketing performance and personalization.

Work Environment

• Work in clean, pleasant, and comfortable office or home setting. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable persons with disabilities to perform the essential functions.

The preferred location for this role is Atlanta, GA, and the salary range for this location is $250,000.00 - $325,000.00. All qualified external applicants will be considered for an in-office role, based in Atlanta.  All qualified internal candidates are encouraged to apply and consider relocation to Atlanta and may be considered for remote hire at the company’s discretion. The candidate’s final salary offer will be based on the candidate’s skills, education, work location and experience. 

A candidate’s compensation may also include bonuses consistent with TriNet’s corporate bonus plan. 

Additionally, subject to applicable eligibility requirements, TriNet offers permanent full-time employees a variety of benefits including medical, dental, and vision plans, life and disability insurance, a 401(K) savings plan, an employee stock purchase plan, eleven (11) Company observed holidays, PTO and a comprehensive leave program.  Please click the following link for detailed information about our benefits offerings: https://www.trinet.com/documents/blt5b61a1040aae1904 

Please Note: TriNet reserves the right to change or modify job duties and assignments at any time. The above job description is not all encompassing. Position functions and qualifications may vary depending on business necessity. 

TriNet is an Equal Opportunity Employer and does not discriminate against applicants based on race, religion, color, disability, medical condition, legally protected genetic information, national origin, gender, sexual orientation, marital status, gender identity or expression, sex (including pregnancy, childbirth or related medical conditions), age, veteran status or other legally protected characteristics. Any applicant with a mental or physical disability who requires an accommodation during the application process should contact [email protected] to request such an accommodation.

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