District Marketing Specialist (Internal Applicants Only) at Georgia Department of Public Health

About the Department

Pay Grade: K

Position Duties

Under general supervision, develops, implements, and plans a marketing strategy. Creates marketing materials such as brochures, flyers, and posters for distribution.

• Develop and implement marketing plan for North Central Health District
  1. Develop annual marketing plan in support of county strategic goals and seasonal priorities (i.e., flu shots, back-to-school, breast cancer prevention).
  2. Target marketing, advertising, and outreach to specific demographic groups (teens, elderly, mothers, etc.).
  3. Coordinate with district programs to ensure consistency in messaging, even when individual program or county needs are addressed.
  4. Collaborate with various members of the NCHD team, including health education, clinical services, environmental health, and others, to prioritize areas of promotion.
  5. Create marketing materials such as brochures, flyers, posters, etc., for both physical and digital advertising.
  6. Manage ongoing projects from planning and design through delivery.
  7. Utilize NCHD social media to promote events, services, and general health information.
  8. Work with the Public Information Officer to create and coordinate on-brand messaging that speaks to local audiences.
  9. Work with county health department staff and program managers to identify and utilize marketing/advertising opportunities.
  10. Develop material in compliance with North Central Health District branding guidelines to maintain brand identity.
  11. Work with local media salespeople and ad agencies to identify and utilize advertising opportunities.
  12. Assist NCHD administration in planning and analyzing the marketing/advertising budget (i.e. opportunity cost, potential return on investment, etc.)
  13. Stay updated on marketing and advertising trends, media platforms, audience media usage, and analytics.
• Develop relationships with external marketing partners and vendors
  1. Coordinate communication and maintain relationships with external marketing/advertising partners and vendors in collaboration with the Public Information Officer.
  2. Serve as NCHD media buyer using program funding.
  3. Establish and maintain relationships with internal and external customers, partners, and other contacts.

Community Relations

• Build and maintain relationships with community members and organizations that share and support mutual goals to improve the health and well-being of the community.
  1. Represent NCHD at various events and meetings.
• Develop a strategic plan for promoting NCHD programs, services, and partnerships in the district.
  1. Utilize community assessment information and other data to evaluate the needs of the communities served.
• Work with Health Educators and other NCHD staff to plan and implement community outreach programs, organize and promote events, and coordinate partner participation.

Emergency Response

• Assist the Public Information Officer during Public Health Emergency responses.
• Attend trainings regarding emergency response, risk communication, and more.
• Serve as backup Public Information Officer.

Skills

• Must have knowledge of marketing and public relations
• Strong presentation and negotiation skills
• Strong interpersonal skills
• Excellent writing and design skills
• Experience with various platforms and software for marketing, advertising, graphic design, and social media, including:
  1. Microsoft Office (Word, Outlook, Excel, etc.)
  2. Creative design software (Canva, Adobe Creative Suite, etc.)
• Planning, managing, and maintaining a budget
• Social media management, including paid promotions

Minimum Qualifications

Associate degree in communication, English, or public relations from an accredited college or university and two (2) years of job-related experience; 
or 
One (1) year of experience required at the lower level Marketing Spec 1 (GSP070) or position equivalent.

Other Qualifications

Georgia Department of Public Health Commissioner and leaders encourages all employees to engage in regular physical activities and to make lifestyle choices that promote health and well-being. The use of physical breaks during the workday is authorized to support this philosophy and assist employees in meeting their physical goals.  A maximum of 30 minutes in a given workday may be used to engage in physical activities, generally in the form of two 15-minute breaks or one 30-minute break.

Employment Information

Current State employees are subject to State Personnel Board rules regarding salary.

DPH accepts educational credential recognized by the Council for Higher Education Accreditation (CHEA) and/or the US Department of Education (DOE) will be considered. DPH will contact educational institutions to verify degree, diploma, licensure, etc.

The candidate selected for this position may be subject to pre-employment drug screening and a criminal background check.

As an employee of DPH, in the event of an identified emergency you may be required, as a term and condition of employment, to assist in meeting the emergency responsibilities of the department.

If you require accommodations under the American Disability Act (ADA), email request by the closing date of this announcement to: [email protected].

DPH is an Equal Opportunity Employer

Due to the volume of applications received, we are unable to provide information on application status by phone or e-mail. All qualified applicants will be considered, but may not necessarily receive an interview. Selected applicants will be contacted by the hiring agency for next steps in the selection process. Applicants who are not selected will not receive notification.

This position is subject to close at any time once a satisfactory applicant pool has been identified.