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Hybrid Paid Search Intern Paid Search Intern with verification

Stream Companies  ·  nan, United States Of America · Hybrid

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About the job

We are looking for dedicated students looking to combine the structure of Data & Analytics with the creativity of ad copy. Paid Search allows for our clients to get their ads in front of the consumers searching for the very product they are moving.

This internship will allow you to learn about Google Ads & Google Analytics, see how budgets are able to be spent and learn solid foundational PPC tactics. It will also provide you a chance to study & take your Google Certifications.  We are looking for talented marketing students with an interest in Digital Marketing. If you have interest in Google Ads and learning about some of the latest trends, this would be a perfect fit for you.

Intern Responsibilities:

  • Search Query Reports
  • Using Google Ads platform to see search which triggered clients ad to show, assessing that search and prioritizing relevant searches to the client’s overall success.
  • Inventory Checks
  • Comparing client’s inventory levels to what is being pushed within Google Ads Platform to make sure that what Paid Search Budget is being spent is providing an ROI instead of being spent on inventory not available.
  • Account Audits
  • Combing through accounts within the Google Ads Platform & Google Analytics to make sure that ads & keywords are running properly & smoothly; reassuring that ad spend it being spent on relevant searches. This deep dive ensures that metrics & conversions (goals) are pulling in properly as well as catch and trouble-shoot any issues quickly.
  • Ad Copy/Specials Ads
  • Utilizing account USPs as well as a bit of creativity, creating monthly ads for clients which will help drive more quality traffic.

Skill Development:

  • Strong understanding of the Google Ads Platform
  • Basic understanding of the Google Analytics Platform
  • Pass Google Ads and Google Analytics certifications
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