Hybrid Web Analytics Consultant with Adobe, SEO, ad CMS Web Analytics Consultant with Adobe, SEO, ad CMS

Research Company in Washington, DC

REMOTE

Needed ASAP

6 month contract +

Must work on W2

Web Analytics Project Consultant

Web Analytics Consultant with Adobe, SEO, CMS, HTML, Javascript

Education/Experience/Technological Knowledge

• Bachelor s degree in Marketing, Computer Science, Engineering, or other technical discipline, or equivalent experience required.
• Candidate must demonstrate knowledge of and/or a proven record of success in analytics projects that include Adobe Analytics (minimum 3 years recent experience as a web analyst on the platform)
• Experience with Adobe Launch
• Knowledge of best practices for web analytics systems, analysis and reporting tools, campaign tracking
• Experience with SEO tools (e.g., Moz)
• Familiarity with enterprise content management systems
• Basic HTML/JavaScript skills.
• Other necessary skills include the ability to work independently and within a dynamic team environment; demonstrated interpersonal skills and teamwork; clear and concise written, verbal, and presentation skills. Cultural/global awareness and experience, as well as prior work experience within large, complex organizations is highly desirable.
  
  

Position Summary

The candidate will be responsible for providing expertise and operational support of web analytics for our digital channels

Work design: Works with team, external analytics vendor, independently, and under general direction from manager. Identifies and recommends solutions to a variety of routine and non-routine problems. Creative, strategic, collaborative, flexible, adaptable, and political approaches are essential in this position. Program and vendor administration will accompany the creative and strategic responsibilities.

Position Accountabilities

• Provide expertise and operational support of web analytics and SEO to track and optimize site usage, content consumption, and user loyalty. Help define, implement, and maintain standards for web analytics reporting, allowing the data to be reported, queried, filtered, and presented as needed
• Collaborate with Society leadership and business stakeholders to develop dashboards and reports that provide actionable insights to help drive business performance.
• Provide input for strategic direction, growth, and evolution of the web analytics program, ensuring that it aligns with global best practices, trends, and changes in product landscapes.
• Create mechanisms to encourage and support web analytics literacy among staff. Develop and facilitate training for users of ACS analytics platforms and build a repository of web analytics training materials.
• Troubleshoot and support issues involving our web analytics and tagging implementations.
• Act as primary point-of-contact with our analytics vendor.
• Provide and manage access to analytics tools (e.g., Adobe Analytics, Google Analytics, Content Square, Verint ForeSee) for staff, consultants, and vendors, as needed.
• Maintain awareness of the digital analytics field, trends, and product landscape. Evaluate the effectiveness of the analytics tools and practices periodically, seeking to propose changes, enhancements, or discontinuation.
• Participate in other projects as needed/assigned.
  
  

Web Analytics Consultant with Adobe, SEO, ad CMS