Hybrid Digital Strategist Digital Strategist

About The Role

The role of the Digital Strategist is crucial in bringing the digital marketing initiatives of individual SaaS brands to life. From high-level campaign strategy to the practical aspects of execution and performance reporting, you will serve as the linchpin that makes it all happen.

Working closely with product teams, product marketing, content and lifecycle teams, as well as performance teams, you will ensure that marketing activities and campaigns are not only impactful but also seamless and cohesive.

- Collaborate with product and product marketing to align digital activities (SEO, SEM, content, lifecycle, web) with product-level targets and roadmaps.

- Analyze current performance, showcasing a keen ability to understand the interplay of macro variables (e.g., pricing changes) and micro variables (e.g., keyword rankings).

- Develop various marketing hypotheses to inform resource planning and campaign prioritization.

- Lead weekly calls to ensure individual marketing functions contribute effectively to quarterly and bi-annual goals.

- Report digital performance to a diverse range of business stakeholders during weekly and monthly calls.

- Create robust project plans for both planned and unplanned work, ensuring effective execution.

- Stay informed about industry trends to recommend content, creative assets, and tactics that resonate with the target audience.

Requirements

- A minimum of 5 years of generalist SaaS marketing experience, encompassing brand, channel, performance, lifecycle, demand generation, and integrated campaign marketing.

- At least 3 years of experience in a marketing leadership capacity.

- A proven track record of managing digital marketing channels at high-growth companies, demonstrating a clear return on investment (ROI).

- Strong project management, communication, and writing skills, with the ability to bring clarity and momentum in collaborations with multiple stakeholders.

- Experience in tracking and reporting on marketing performance across various metrics and diverse channels.

- Ability to navigate ambiguous areas by developing new processes and streamlining workflows.

- Confidence in advocating and educating cross-functional stakeholders on the nuances of brand and digital marketing.

Company Values

The company promotes values of "Dream Big," "Win Together," "Keep it Simple," and "Make it Happen." These values serve as a foundation for nurturing an environment where diversity of thought, skills, and experiences are embraced, paving the way for innovation and improved business outcomes.

Benefits

- **STAY HEALTHY:** Comprehensive, market-competitive medical, dental, and vision plans, along with a variety of supplemental options including access to telehealth services.

- **CARE FOR YOURSELF:** Free virtual counseling resources through a global Employee Assistance Program to prioritize mental health.

- **SECURE YOUR FUTURE:** Roth and Pre-tax 401(k) options with an employer match for participants.

- **TAKE A BREAK:** Generous paid time off policies to ensure work-life balance and time for rejuvenation.

- **PUT FAMILY FIRST:** Paid parental leave and family planning support to accommodate different family structures.

- **WORK WHEREVER:** Flexible remote work options that prioritize productivity and success over location.

- **MAKE AN IMPACT:** Paid time off to support volunteer activities within the community.

- The annual starting salary for this position ranges from $100,000 to $130,000, influenced by geography/market, skills, education, experience, and qualifications. Applications will be accepted until at least 9/27/24, with possible flexibility for comprehensive candidate evaluations.

- _Expect a friendly and relaxed workplace culture with support for a hybrid return-to-office model, along with great benefits such as paid parental leave, paid time for volunteer activities, and generous PTO._