Homeoffice Account Based Marketing, Senior Manager - Financial Services

As the Account-Based Marketing, Senior Manager for the Financial Services vertical, you will conceptualize, develop, execute, and measure personalized campaigns designed to engage and convert enterprise accounts. You will be the connective tissue between growth marketing, the Sales Development Org, (Client Development Associates), the Field Sales organization, and business stakeholders, creating and optimizing campaigns to hit ambitious deal development and pipeline targets for both net new and existing clients across products and personas in your vertical. You will develop campaigns to affect KPIs throughout the customer journey for Intapp’s largest and most strategic clients and prospects.

What you'll do:

• Collaborate with business stakeholders to define segments of target accounts and personas, plan creative campaign concepts, write personalized messaging, orchestrate and launch ABM campaigns that resonate with decision-makers
  
  
• Manage the campaign creation process and effectively orchestrates internal resources to launch and execute campaigns in the field
  
  
• Write compelling campaigns and sequences centered around best-practice frameworks, relevancy, and account research.
  
  
• Plan integrated ABM campaigns that span digital and physical channels to create sales engagements across products, sub-verticals, and personas
  
  
• Create and update high-value content pieces in partnership with business stakeholders that resonate with target accounts
  
  
• Implement outreach sequences in Hubspot
  
  
• Understand gaps and overlaps in contact coverage and engagement for your vertical, develop strategies to close those gaps
  
  
• Drive operational excellence by designing effective follow-through and pre-during-post-event journeys
  
  
• Work closely with growth marketing and events to maximize the efficacy of existing marketing initiatives by layering in ABM strategies where appropriate
  
  
• Closely measure the effectiveness of ABM campaigns and programs to learn and optimize future programs. Develop strategies to iterate where needed and share best practices across the organization.
  
  
  

What you will need:

• Bachelor’s degree 8+ years B2B marketing or sales development experience preferred
  
  
• Strong executive presence and ability to facilitate meetings with high-level internal business stakeholders
  
  
• Strong organizational and program management skills are needed to effectively manage campaigns across a highly matrixed organization
  
  
• Experience selling or marketing in Financial Services verticals is a huge plus
  
  
• Experience planning and executing account-specific or highly targeted marketing campaigns a huge plus
  
  
  

What you will gain at Intapp:

Our culture at Intapp emphasizes accountability, responsibility, and growth. We support each other in a positive, open atmosphere that fosters creativity, approachability, and teamwork. We’re committed to creating a modern work environment that’s connected yet flexible, supporting both professional success and work-life balance. In return for your passion, commitment, and collaborative approach, we offer:

• Competitive base salary plus variable compensation and equity
  
  
• Generous paid parental leave, including adoptive leave
  
  
• Traditional comprehensive benefits, plus:
  


• Generous Paid Time Off
  
  
• Tuition reimbursement plan
  
  
• Family Formation benefit offered by Carrot
  
  
• Wellness programs and benefits provided by Modern Health
  
  
• Paid volunteer time off and donation matching for the causes you care about
  
  
• Opportunities for personal growth and professional development supported by a community of talented professionals
  
  
• An open, collaborative environment where your background and contributions are valued
  
  
• Experience at a growing public company where you can make an impact and achieve your goals
  
  
• Open offices and kitchens stocked with beverages and snacks
  
  

Intapp provides equal employment opportunities to all qualified applicants and will make hiring decisions without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristic protected by federal, state or local laws. All offers are contingent upon passing a criminal history and other background checks if applicable to the position.

Please note: Intapp will not hire through text message, social media, or email alone. We will never extend a job offer unless you have been contacted directly by an Intapp recruiter and have participated in the interview process which will generally consist of 3 or more virtual or in person meetings. Please note that Intapp only uses company email addresses, which contain “@intapp.com” or “@dealcloud.com” to communicate with candidates via email. Intapp will never ask for financial information of any kind or for any payment during the job application process. We post all legitimate job openings on the Intapp Career Site at https://www.intapp.com/working-at-intapp/. If you believe you were a victim of such a scam, you may contact your local authorities. Intapp is not responsible for any claims, losses, damages, or expenses resulting from scammers.