Homeoffice Demand Generation Manager

OfficeSpace Software is the workplace management platform enabling the future of work, with software that helps teams plan, connect, and perform in the hybrid workplace. 1,000 of the world’s top organizations use OfficeSpace to get the most out of their space and connect the people in it, with intuitive space planning, desk and room booking, employee wayfinding, and real-time insights to inform workplace experience design. OfficeSpace is rated 5 / 5 on G2’s enterprise software review site, and named Easiest to Use, Best Meets Requirements, Users Most Likely to Recommend, and Overall Leader, Fall 2023. OfficeSpace was also featured as a top supplier in Gartner’s 2023 Market Guide for Workplace Experience Applications. The company is backed by Vista Equity Partners and Resurgens Technology Partners.

As teams have transitioned to hybrid work worldwide, OfficeSpace has grown rapidly, expanding its team of 200 in the US, Costa Rica, and Canada. We would love to hear from you if you are ready to join a high-performing organization and be part of an inspiring culture built on trust, respect, collaboration, and creativity!

Demand Generation Manager - What You’ll Do:

We’re seeking a dynamic and data-driven Demand Generation Manager who isn’t afraid to roll up their sleeves to get things done. You’ll build, manage, and execute campaigns to drive brand awareness, lead generation, and accelerate pipeline growth for OfficeSpace through a diverse mix of channels including ABM, digital, email, webinars, social, direct mail, content syndication, events, and more.

This role is a key part of the marketing team. You’ll be reporting to the Senior Director of Demand Generation and collaborating cross-functionally with marketing, sales, success, and product teams. A detail-oriented, versatile, and results-driven marketing professional will thrive in this role! Responsibilities include:

• Own the execution of the marketing funnel programs which take prospects from awareness to opportunity to purchase through integrated, targeted nurture campaigns.
• Plan and deploy email campaigns, re-engagement programs, and nurture tracks by segment, use case, and persona.
• Develop and manage webinars and digital events; identify topics and SMEs; collaborate with content and design teams on compelling stories; coordinate scheduling and deliverables.
• Support the management of in-person events, from project conception through execution, partnering closely with our content and design teams on messaging and collateral, and our BDR team on meeting setting.
• Oversee end-to-end paid digital campaigns including planning, ad copywriting, bid management, budget allocation, account/ad group structure, keyword optimization, A/B testing, and analyzing results (Google, Bing, 6Sense, LinkedIn, Capterra, Google Display Network, and others).
• Develop and execute ABM strategies, including account selection, research, and plan
• ning.Test, optimize, and produce ABM campaign materials and messaging, partner with BDRs and AEs to optimize outcomes, measure and report on results.
• Prioritize and group accounts according to opportunity, buyer need, persona, solution and buying cycle.
• Identify opportunities to improve conversion, cost to acquire, campaign performance, and more.
• Use data-driven insights to identify opportunities for improvement, optimize campaigns, and achieve results.
• Work closely with our BDR team to assure quality delivery and proper follow-up.
• Stay current on trends and best practices and continually analyze and leverage opportunities for optimizing programs.

The Skills, Experience, and Mindset Required:

• 5+ years of experience in demand generation in a B2B SaaS organization required, preferably between $10M - $100M ARR. Digital or paid media agency experience preferred.
• Familiarity with a diverse MarTech stack including: Hubspot, Salesforce, and 6Sense; proficiency in WordPress, Google Analytics, SEMrush (or comparable SEO tool).
• Advanced experience with PPC ad platforms, campaign creation, and management (Google, Bing, LinkedIn, Capterra)
• Advanced experience developing and managing ABM campaigns and partnering with BDR and sales to execute on GTM strategy.
• Excellent collaboration skills with an ability to work cross-functionally to communicate a clear and consistent message to all team members, and to influence and motivate extended team members.
• Strong project management skills with an ability to drive multiple initiatives simultaneously and execute in a fast-paced environment.
• Proven ability to increase pipeline and optimize conversion rates via ABM, omnichannel, and full-funnel content strategies.
• Metrics-driven, enthusiastic self-starter with strong organizational skills, a sense of urgency, and exceptional attention to detail.
• Prefer working in a collaborative, cross-team capacity.
• Creative problem-solver with a ‘can-do’ attitude.

Why OfficeSpace?

• Competitive compensation packages, including Group RRSP (Canada) / 401k (US), health benefit options, and generous leave policies.
• Hybrid work policy, allowing you to work remotely or in our Escazu, Costa Rica, or Victoria, Canada offices dependent upon role.
• At OfficeSpace, we trust our employees to take ownership of their work and allow teams to work their way while driving performance via flexible hours, remote options, and asynchronous collaboration.
• We celebrate and honor the cultures, traditions, and incredible diversity of our global teams across nations.
• We support team members practicing self-care, provide unlimited PTO, and encourage rest, restoration, and pacing.
• We create opportunities for teams to connect in-person and virtually, with employee resource groups like Women in Tech, Book Club, Spanglish Club, office-wide volunteer days, and more.
• We value transparency and keep teams informed and in the loop on key company updates through our weekly newsletter and monthly All Hands meetings.
• We provide unlimited access and time on the clock for every employee to access professional learning and development opportunities through LinkedIn Learning, along with our company-wide L&E initiatives.

For US based candidates:

The OTE range for this role is $80,000 - $100,000 USD. The salary for this position is determined based on a variety of job-related factors that may include location, relevant experience, education, or particular skills and expertise.

OfficeSpace is committed to building and promoting a diverse workforce and celebrates the unique qualities that individuals of various backgrounds and experiences offer. We are committed to basing all employment-related decisions upon valid job-related factors without regard to race, color, sex (including pregnancy, sexual orientation, and gender identity), age, religion, national origin, genetic information, military status, veteran status, physical or mental disability, or any other status protected by law.

We are considering remote applicants from the following states: AZ, CA, CO, CT, FL, GA, IL, MA, MI, MN, NC, NJ, NY, OH, OR, SC, TN, TX, VA, WA, WI