Homeoffice Performance Marketing Manager (Aspire)

We’re Aspire and FieldRoutes, the leading SaaS providers for the landscaping, commercial cleaning, pest control and lawn care industries and proud members of the ServiceTitan family since 2021. Our cloud-based business management systems automate all aspects of field service operations for enterprise and small to medium-sized businesses enabling our clients to accelerate growth, streamline operations, increase customer retention, and maximize revenue. Trusted by thousands of premier field services leaders in the U.S. and Canada, our solutions empower our clients to make better business decisions for their companies. Our partnership with ServiceTitan has enabled us to continue scaling our platforms and customer base while maintaining our collaborative, tight-knit culture.

We're seeking a highly skilled Performance Marketing Manager to join the paid media team (part of the demand generation org) at Aspire/FieldRoutes. In this role, you will own performance within multiple channels, responsible for optimizing performance marketing campaigns to drive lead volume and inbound pipeline growth. The role will need to be flexible, organized and comfortable working in a fast-paced environment where no two days are alike.

Responsibilities:

• Develop, implement, and optimize paid media campaigns in search & programmatic channels ranging from Google & Microsoft to YouTube & specialized DSPs.
• Actively strategize with teammates and cross functional teams to deliver against pipeline targets.
• Think strategically & tactically across channels to identify high performing audiences, creatives, and messaging.
• Conduct keyword research to find expansion opportunities within our business segments and eliminate waste in existing campaigns.
• Optimize ad copy and creative assets to ensure maximum engagement and conversion rates, depending on each channel goal.
• Monitor campaign performance and adjust bids, budgets, and targeting as needed to meet & exceed KPIs.
• Analyze campaign data to identify trends, opportunities, and areas for improvement.
• Collaborate with other members of the paid media team on broader marketing objectives including conversion rate optimization, segment prioritization, and a/b testing.
• Stay up-to-date with industry trends and best practices for paid media advertising.
• Adhere to consistent tracking protocols such as UTM formatting
  
  

Requirements:

• 5+ years of experience in performance marketing, with a focus on paid search, paid social, video, and programmatic advertising.
• Expert-level knowledge of multiple advertising platforms
• Experience with ABM Platforms like 6Sense and tactics for driving performance from this channel
• Strong analytical skills and experience with data analysis tools such as Google Analytics or Tableau.
• History of successful CRO both in platform & on-site
• Excellent written and verbal communication skills.
• Experience with A/B testing and campaign optimization techniques.
• Experience in the home service industry or B2B marketing is a plus.
  
  

Be Human With Us:

Being human isn’t about checking every box on a list. It’s about the experiences we have, people we meet, and the perspectives we share. So, if you have the skills but are hesitant to apply because of your background, apply anyway. We need amazing people like you to help us challenge the conventional and think differently about the problems that we’re solving. We’re in this together. Come be human, with us.

What We Offer:

When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:

• Flextime, recognition, and support for autonomous work: Flexible time off with ample learning and development opportunities to continue growing your career. We offer a comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events. Great work is rewarded through Bonusly, peer-nominated awards, and more.
• Holistic health and wellness benefits: Company-paid medical, dental, and vision (with 100% employer paid options and 90% coverage for dependents), FSA and HSA, 401k match, and telehealth options including memberships to Headspace, Galileo, One Medical, Ginger and more.
• Support for Titans at all stages of life: Parental leave and support, up to $20k in adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, pet insurance, legal advisory services, financial planning tools, and more.
  
  

At ServiceTitan, we celebrate individuality and uniqueness. We believe that the convergence of fresh perspectives and experiences from all walks of life is what makes our product and culture so great. We strongly encourage people from underrepresented groups to apply. We do not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws.