About the job
Catchpoint the Internet Resilience Company™ is seeking a proven technical Product Marketing Manager / Director to drive its Network Experience Solution. This is a great role for someone interested in how internal networks have evolved with the Internet and how the Internet Stack has become a significant part of delivering customer and employee experiences.
This role will drive product growth, awareness and acquisition, and go-to-market strategy for our Network Experience solution set. The PMM will have an outstanding ability to develop compelling, high-quality, and innovative content for Network Engineers, and SRE’s to use Catchpoint’s solutions to improve Network Resilience and ultimately business outcomes.
What will success look like in this position?
Catchpoint is the Internet Resilience Company™. The top online retailers, Global2000, CDNs, cloud service providers, and xSPs in the world rely on Catchpoint to increase their resilience by catching any issues in the Internet stack before they impact their business. The Catchpoint platform offers synthetics, RUM, performance optimization, high fidelity data and flexible visualizations with advanced analytics. It leverages thousands of global vantage points (including inside wireless networks, BGP, backbone, last mile, endpoint, enterprise, ISPs and more) to provide unparalleled observability into anything that impacts your customers, workforce, networks, website performance, applications and APIs.
Catchpoint is an equal opportunity employer that strongly prohibits Discrimination and Harassment of any kind. We celebrate diversity and are committed to creating an inclusive and engaging environment for all employees. We welcome applications from all candidates and look forward to receiving yours!
This role will drive product growth, awareness and acquisition, and go-to-market strategy for our Network Experience solution set. The PMM will have an outstanding ability to develop compelling, high-quality, and innovative content for Network Engineers, and SRE’s to use Catchpoint’s solutions to improve Network Resilience and ultimately business outcomes.
What will success look like in this position?
- Company revenue performance against goals
- Network Experience adoption and revenue performance through both online and enterprise channels
- Content effectiveness measured by sales adoption and win/loss metrics, SEO authority, page views, email registrations, and favorable placement in independent market research
- Shaping compelling product enhancements on Network Experience and as it pertains to Catchpoint IPM.
- Revenue of Catchpoint Network Experience Solution set.
- Own the development and enablement of messaging for Catchpoint Network Experience.
- Own the creation and execution of Network Engineering campaigns to rapidly convert users into Catchpoint customers with a focus on goals and metrics.
- Support product launches and help scale adoption.
- Collect, analyze, and report data, metrics, KPIs, and user feedback.
- Share Network Engineer feedback and sentiments with Product Management, Engineering, and Executive leadership teams to help inform product strategy and roadmap.
- Create compelling, unique, and interactive content to grab attention.
- Synthesize market trends, customer needs and competitive offering to develop value propositions, messages, and positioning that translates Catchpoint capabilities into unique and meaningful business benefit.
- Assist with the development of editorial and content calendar; source, schedule, and prepare internal and external speakers; work with subject matter experts across Product Management, Engineering, Value Engineering and more to publish timely, helpful, and high-quality content including video and livestreams.
- Collaborate across Catchpoint to deploy strategic and tactical GTM, backed by data and hypothesis-based experiments across both the marketing and product experience.
- Drive Network Experience awareness & growth activities: Plan, execute, amplify, and scale virtual and in-person experiences that delight prospects everywhere.
- 5+ years of related product marketing experience, including a focus on Network Engineering, Technical Product Marketing.
- Strong understanding and working knowledge of technology marketing.
- Knowledge of Network technologies and experience marketing to Network Engineers (must have)
- Demonstrated success in positioning industry-leading products and solutions.
Catchpoint is the Internet Resilience Company™. The top online retailers, Global2000, CDNs, cloud service providers, and xSPs in the world rely on Catchpoint to increase their resilience by catching any issues in the Internet stack before they impact their business. The Catchpoint platform offers synthetics, RUM, performance optimization, high fidelity data and flexible visualizations with advanced analytics. It leverages thousands of global vantage points (including inside wireless networks, BGP, backbone, last mile, endpoint, enterprise, ISPs and more) to provide unparalleled observability into anything that impacts your customers, workforce, networks, website performance, applications and APIs.
Catchpoint is an equal opportunity employer that strongly prohibits Discrimination and Harassment of any kind. We celebrate diversity and are committed to creating an inclusive and engaging environment for all employees. We welcome applications from all candidates and look forward to receiving yours!
