About the job
Job Summary:
We seek a dedicated and talented Junior Product Marketing Coordinator to support our Product Marketing Coordinator in promoting our innovative products to our target audience. This is a maternity cover position expected to last for 6months. In this role, you will help create and distribute promotional campaigns for our key technical products, quickly absorbing technical information and communicating the benefits of these innovations to non-technical audiences.
The Product Marketing team acts as the bridge between our engineering team, our customers, and the industry.
Responsibilities:
- Assist in collaborating with our product and engineering teams to stay informed about recent technical innovations.
- Assist in conducting market research on industry trends, competitors, market influencers, and customer needs.
- Assist with research and development of Value Propositions (VP) and Unique Selling Points (USPs) related to product positioning and messaging.
- Assist with research and development of buyer personas to improve marketing and sales.
- Assist with the promotional planning for product launches.
- Aid in creating compelling content - in the form of white papers, case studies, website content, print and digital ads, videos, webinars, social media content, email marketing content, and blogs - to promote products to leads, prospects, and customers.
- Assist with creating effective sales enablement content such as tools, templates, white papers, case studies, website content, print and digital ads, videos, webinars, and blogs.
- Demonstrate flexibility and adaptability to accommodate changing schedules and priorities.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Strong communication skills, both written and verbal.
- Ability to quickly grasp technical information and convey it clearly to non-technical audiences.
- Detail-oriented.
- Proactive attitude and ability to work effectively in a team environment.
- Basic knowledge of marketing principles and practices is a plus.
- Familiarity with design tools such as Adobe Creative Suite is advantageous but not required.
Why Join Us:
- Remote Work Environment
- Recharge Days: Monthly, we shut the company down for one day to allow employees to focus on their wellbeing
- Best-Self Benefit: We offer an annual stipend for employees to spend money as they would like for anything that falls under personal or professional development
- Holiday Exchange Program: We allow employees to exchange any company holiday for one they would prefer to celebrate
