About the job
The Head of Content is a strategic leader and the ultimate authority on crafting compelling narratives and messages that drive Exasol's business and marketing goals. This individual will excel in understanding Exasol’s products, the marketplace, and leveraging the power of data and AI capabilities to optimize content initiatives. They will architect a comprehensive content roadmap, lead the development of high-quality content, oversee both internal teams and external contributors, and collaborate closely with executive leadership.
Key responsibilities:
- Develop and execute a data-driven, goal-oriented content strategy across all stages of the buyer journey.
- Craft persuasive sales and marketing copy to drive high-value actions (e.g., downloads, lead generation).
- Set and maintain a consistent brand voice in all messaging, ensuring alignment with Exasol's identity and personality.
- Collaborate with marketing, sales, product, and other teams to identify content creation needs.
- Manage the content roadmap, including topic selection, prioritization, and asset development.
- Build and maintain a robust editorial calendar.
- Act as an SEO expert, ensuring all content aligns with best practices to maximize visibility and organic traffic.
- Continuously monitor and analyze content performance, utilizing data to iterate and improve strategies.
- Lead and mentor a team of content creators, writers, and editors, setting expectations and providing guidance.
- Manage relationships with external agencies and contractors to scale content output.
- Partner with executives to develop content for thought leadership campaigns and communications.
- Stay abreast of industry trends and competitive activities to inform content strategy.
- Serve as the content SME for Exasol, regularly presenting to and advising executive leadership.
- Establish content standards, best practices, and processes to streamline operations and ensure quality.
Your profile:
- Bachelor’s degree in marketing, communications, English, or a related field.
- Minimum of 5+ years of experience as a content specialist in the B2B technology sector.
- Proven experience in B2B SaaS, particularly in data analytics and complex IT, with exceptional (technical) writing skills
- Minimum of 2+ years of experience managing teams of content creators or external agencies.
- Exceptional writing, editing, and storytelling abilities.
- Strong understanding of SEO principles and techniques.
- Data-driven mindset with the ability to analyze content performance and apply insights.
- Expertise in utilizing AI content generation tools (such as GenAI).
- Deep knowledge of Exasol product offerings and their competitive landscape.
- Proven project management and organizational skills.
- Excellent collaboration, interpersonal, and leadership capabilities.
- Experience with content management systems (CMS).
- Design or video production experience.
How We Work at Exasol:
- Own Your Impact: At Exasol, you are not just a cog in the machine; you will step into immediate ownership of projects, driving them forward with a refreshing level of autonomy.
- Thrive in a Global Team: Join a vibrant, international community where diversity is celebrated, collaboration is key, and feedback fuels growth.
- Learn, Grow, Lead : We are invested in your development! Continuous knowledge-sharing, "Coffee and Learn" sessions, exciting events, and dedicated leadership programs empower you to soar.
- Work on Your Terms : Flexibility is the name of the game! Enjoy adaptable hours, remote options, and "workcations" for the ultimate work-life balance.
- Growth That Goes Beyond the Office : Dive into a comprehensive onboarding experience, fun team events, and a deep commitment to diversity and sustainability. We care about your holistic well-being.
- Rewards that Matter : Monthly home office allowance, volunteering options, floating days, and secure pension plans (location-dependent) prove we value your contributions.
Is this the kind of environment that excites you? Let's talk!
About Exasol:
Exasol is the world’s fastest analytics database, trusted by the world’s most ambitious organizations. Built for speed and flexibility, it can analyze billions of rows in seconds and run high-performance analytics securely – whether in the cloud or on-premises. Need to scale your analytics function? Simple pricing makes it easy. Want to deliver frictionless insights? Automatic self-indexing tunes performance for optimal results. And you don’t have to wait - Exasol fits into any data environment, so you can get started right away.
Exasol – accelerating insights from the world’s data.
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Exasol is a proud, equal opportunities employer. We are committed to a diverse and inclusive working environment and therefore base all our employment selection decisions, within all aspects of our business, on experience, skill, and integrity. We strongly encourage applicants from all walks to life to apply for our positions, irrespective of age, sex, gender identity, disability, sexual orientation, race, religion, etc.
