About the job
About Higher Logic:
Higher Logic exists to connect people, knowledge, and ideas to improve lives and organizations. Through our community solutions, we empower growth-stage businesses and associations to build a more engaged and meaningful relationship with their customers and members. Higher Logic serves more than 3,000 customers, representing over 350,000 online communities with greater than 200 million users in more than 42 countries worldwide.
Our team is a thriving community of authentic people with diverse experiences and perspectives. We are honest and genuine and believe that sharing ideas and feedback openly helps us to be successful. We believe that diversity and empathy bring us #AllTogether to make us stronger. We learn from failure and successes because both help us to grow and learn. We strive to understand the why behind our actions and bring our best selves to work every day.
JOB SUMMARY
The Website Marketing Manager has is accountable for all aspects of Higher Logic's website and will manage our web development agency and prioritize initiatives amongst a cross-functional group of Higher Logic team members. Responsibilities include conversion rate optimization, SEO, UX, performance analytics, Google Tag Manager and Google Search Console.
Essential Duties And Responsibilites
Higher Logic exists to connect people, knowledge, and ideas to improve lives and organizations. Through our community solutions, we empower growth-stage businesses and associations to build a more engaged and meaningful relationship with their customers and members. Higher Logic serves more than 3,000 customers, representing over 350,000 online communities with greater than 200 million users in more than 42 countries worldwide.
Our team is a thriving community of authentic people with diverse experiences and perspectives. We are honest and genuine and believe that sharing ideas and feedback openly helps us to be successful. We believe that diversity and empathy bring us #AllTogether to make us stronger. We learn from failure and successes because both help us to grow and learn. We strive to understand the why behind our actions and bring our best selves to work every day.
JOB SUMMARY
The Website Marketing Manager has is accountable for all aspects of Higher Logic's website and will manage our web development agency and prioritize initiatives amongst a cross-functional group of Higher Logic team members. Responsibilities include conversion rate optimization, SEO, UX, performance analytics, Google Tag Manager and Google Search Console.
Essential Duties And Responsibilites
- Oversee day-to-day enhancements to improve the user experience and performance. Audit content on the website to ensure it is up-to-date and relevant to visitors. Partner with key stakeholders on updates.
- Have a passion for analytics, constantly reviewing performance dashboards to uncover insights and recommend site adjustments as needed. Partner with key cross-functional stakeholders (Demand Gen, Product, HR) to align business needs with website development and optimization.
- Manage our web development agency and website-related projects.
- Ensure Higherlogic.com can be found online by staying up to date on changes to search and new ways to be found online.
- Create and implement effective SEO strategies to improve website visibility and organic search rankings. Collaborate with content creators to ensure the content plan supports SEO strategy.
- Partner with Revenue Operations to identify and maintain MarTech integrations with the website (e.g. Qualified) that improve performance and the visitors' experience.
- Support the marketing team with landing page templates.
- Support CRO initiatives by conducting research, A/B testing, and analysis to enhance user experience and boost conversion rates.
- Stay informed on industry updates, including changes to search, new SERP opportunities, website best practices and new ways to be found online.
- Conduct all business in accordance with Higher Logic policies and procedures.
- All other duties as
- Experience in website management, SEO, or related field. Experience managing a B2B website is preferred.
- Proven experience as a SEO specialist/manager or similar role.
- Deep knowledge of GA4, Google Search Console and Google Tag Manager.
- Proficiency with content management systems (e.g. Wordpress) and web best practices.
- Basic understanding of HTML, CSS, and Javascript.
- Experience with conversion optimization techniques to improve website performance.
- Excellent communication and writing skills.
- Problem solving skills and a curious mindset are important
- Strong analytic skills required
