Sophos is a cybersecurity leader defending 600,000 organizations globally with an AI-driven platform and expert-led services. Sophos meets organizations wherever they are in their security maturity and grows with them to defeat cyberattacks. Its solutions combine machine learning, automation, and real-time threat intelligence with frontline human expertise from Sophos X-Ops to deliver advanced, 24/7 threat monitoring, detection, and response.
Sophos offers industry-leading managed detection and response (MDR) alongside a comprehensive portfolio of cybersecurity technologies — including endpoint, network, email, and cloud security, extended detection and response (XDR), identity threat detection and response (ITDR), and next-gen SIEM. Together with expert advisory services, these capabilities help organizations proactively reduce risk and respond faster, with the visibility and scalability needed to stay ahead of evolving threats.
Sophos goes to market with a global partner ecosystem, including Managed Service Providers (MSPs), Managed Security Service Providers (MSSPs), resellers and distributors, marketplace integrations, and cyber risk partners, giving organizations the flexibility to choose trusted relationships when securing their business. Sophos is headquartered in Oxford, U.K. More information is available at www.sophos.com.
Role Summary
The Customer Advocacy & Reference Program Manager is responsible for owning and operating the global customer advocacy and reference program, from intake and sourcing through content development, activation, and measurement. This role is accountable for the quality, credibility, consistency, and business impact of all customer advocacy outputs that support sales motions, campaigns, PR, and strategic initiatives across the business.
What You Will Do
Own the global customer advocacy and reference program
Define and own the global vision, strategy, and operating model for customer advocacy and references, aligned to GTM priorities, solution focus areas, and pipeline needs.
Serve as the single point of accountability for program performance, quality of output, governance, and business impact.
Define and maintain clear standards, workflows, and guidance for how customer advocacy is sourced, managed, and used.
Build and maintain a strong referenceable customer base
Create and manage a centralized, trusted library of reference customers and advocacy assets, including written and video case studies, testimonials, event speakers, peer reviews, and third-party validation.
Partner with Sales, Customer Success, and Product Marketing to identify, qualify, and onboard high‑value customer advocates across regions, segments, and strategic product areas.
Own customer advocacy content quality and execution
Own the end-to-end coordination of customer advocacy content, from intake and story development through approvals and final delivery.
Work with Content, Product Marketing, and external teams to ensure customer stories are translated into clear, accurate, and compelling proof points.
Ensure all customer advocacy assets meet quality, accuracy, and brand standards.
Operationalize processes that scale
Design and run repeatable, scalable workflows for intake, reference matching, approvals, fulfillment, and tracking.
Use automation and AI‑enabled tools to improve speed, accuracy, and consistency - while maintaining appropriate governance and data quality.
Measure and improve program performance
Track and report on program effectiveness, including utilization, SLA performance, coverage gaps, advocate health, and business impact.
Use insights to continuously optimize program design, prioritization, and execution.
Drive internal adoption and use
Enable internal teams on how to request, access, and use customer advocacy appropriately and consistently.
Feed customer advocacy insights into Growth Marketing’s broader personalization and content strategy, ensuring the voice of the customer informs targeting, messaging, and campaign development.
What You Will Bring
4–7+ years of experience in Customer Marketing, customer references, or B2B advocacy programs.
Proven experience owning and scaling customer reference programs, with a strong understanding of how to combine people, process, and technology to operate at global scale.
An operational mindset, with strong program management, prioritization, and systems thinking.
Hands‑on ownership of program tooling and data quality, including CRM or reference platforms, intake mechanisms, tagging and taxonomy, dashboards, and reporting.
Experience applying automation and AI‑enabled tools to improve operational efficiency, signal quality, and scalability, with appropriate governance and oversight.
Strong understanding of customer reference governance, including consent, approvals, communications hygiene, advocate usage limits, and brand risk management.
Excellent stakeholder management skills, with confidence partnering across Sales, Marketing, Product, PR, and Executive teams.
Exceptional written and verbal communication skills, with the ability to represent customer voices authentically and accurately.
Experience in cybersecurity, enterprise SaaS, or a technical B2B environment is a plus.
Additional Information
In the United States, the base salary for this role ranges from $113,000 to $189,000. In addition to base salary, we offer additional compensation including bonus eligibility and a comprehensive benefits package. A candidate’s specific pay within this range will depend on a variety of factors, including job-related skills, training, location, experience, relevant education, certifications, and other business and organizational needs.
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Ready to Join Us?
At Sophos, we believe in the power of diverse perspectives to fuel innovation. Research shows that candidates sometimes hesitate to apply if they don't check every box in a job description. We challenge that notion. Your unique experiences and skills might be exactly what we need to enhance our team. Don't let a checklist hold you back – we encourage you to apply.
What's Great About Sophos?
· Sophos operates a remote-first working model, making remote work the primary option for most employees. However, some roles may necessitate a hybrid approach. While we are a remote first organization, applicants must have legal authorization to work in the jurisdiction where the position is posted, without requiring employer sponsorship.
· Our people – we innovate and create, all of which are accompanied by a great sense of fun and team spirit
· Employee-led diversity and inclusion networks that build community and provide education and advocacy
· Annual charity and fundraising initiatives and volunteer days for employees to support local communities
· Global employee sustainability initiatives to reduce our environmental footprint
· Global fitness and trivia competitions to keep our bodies and minds sharp
· Global wellbeing days for employees to relax and recharge
· Monthly wellbeing webinars and training to support employee health and wellbeing
Our Commitment To You
We’re proud of the diverse and inclusive environment we have at Sophos, and we’re committed to ensuring equality of opportunity. We believe that diversity, combined with excellence, builds a better Sophos, so we encourage applicants who can contribute to the diversity of our team. All applicants will be treated in a fair and equal manner and in accordance with the law regardless of gender, sex, gender reassignment, marital status, race, religion or belief, color, age, military veteran status, disability, pregnancy, maternity or sexual orientation. We want to give you every opportunity to show us your best self, so if there are any adjustments we could make to the recruitment and selection process to support you, please let us know.
Data Protection
If you choose to explore an opportunity, and subsequently share your CV or other personal details with Sophos, these details will be held by Sophos for 12 months in accordance with our Privacy Policy and used by our recruitment team to contact you regarding this or other relevant opportunities at Sophos. If you would like Sophos to delete or update your details at any time, please follow the steps set out in the Privacy Policy describing your individual rights. For more information on Sophos’ data protection practices, please consult our Privacy Policy Cybersecurity as a Service Delivered | Sophos
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