Sr Digital Marketing Manager bei PrimeLending, a PlainsCapital Company

Leadership & Strategy

• Lead, mentor, and prioritize work for the digital marketing team, including front-end development, social media, and marketing project management.
• Define and execute digital marketing strategy to align with enterprise goals, ensuring seamless integration across web, email, and social platforms.
• Partner with Corporate Marketing, IT, and Compliance to ensure site stability, governance, and brand consistency across all properties.
• Establish processes and best practices for testing, optimization, and reporting across all digital channels.

Website & UX

• Oversee the management, design, and optimization of PrimeLending’s websites and landing pages to improve lead capture and user experience.
• Collaborate with internal teams and external partners to implement UX/UI enhancements, ensure ADA compliance, and manage content workflows.
• Lead A/B and multivariate testing programs to improve conversion rates, engagement, and usability.

SEO, Content, and Organic Growth

• Develop and execute SEO strategies to improve visibility, rankings, and traffic quality across all web properties.
• Manage technical SEO, on-page optimization, and performance monitoring.
• Oversee online business listings, directory accuracy, and reputation management to support brand trust and discoverability.

Email Marketing & Automation

• Lead digital components of customer and prospect journeys through Total Expert and other automation platforms.
• Manage A/B testing for subject lines, creative, and segmentation to improve engagement and conversions.
• Partner with analytics teams to evaluate email campaign performance and refine strategies.

Analytics & Reporting

• Own analytics platforms including Google Analytics, Tag Manager, and dashboards to track site performance and campaign effectiveness.
• Develop monthly digital performance reports highlighting trends, KPIs, and actionable insights.
• Evaluate new digital tools, plugins, and technologies to enhance measurement and performance.

Collaboration & Enablement

• Support regional and branch-level marketing teams with digital best practices, analytics insights, and optimization strategies.
• Collaborate with peers across Marketing to create content and experiences that support recruiting, customer acquisition, and engagement.
• Conduct training and workshops to expand digital fluency across the organization.

The above statements are intended to describe the general nature and level of work being performed by individuals in, or assigned to, the above position and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required and may be changed at the discretion of the Company.

• 7+ years of experience in digital marketing, including SEO, UX, analytics, and email automation.
• Proven track record managing multi-site web environments and optimizing for performance and conversion.
• Deep knowledge of SEO strategy, keyword research, and technical optimization.
• Strong understanding of UX, website architecture, and content strategy.
• Proficiency in Google Analytics (GA4), Tag Manager, Search Console, and CMS platforms (WordPress or similar).
• Experience designing or managing digital creative in Canva, Figma, or equivalent.
• Strong analytical and project management skills; data-driven decision maker.
• Excellent communication skills and ability to collaborate cross-functionally.
• BS degree in Marketing, Digital Media, or related field required.
• Minimum 2 years supervisory experience required.
• Financial services or regulated industry experience preferred.

PrimeLending, a PlainsCapital Company®, is a people-first company on a mission to make the home loan process simple and stress-free. Since 1986, we’ve been working together as a team to support our customers, co-workers and communities and make a positive impact on all the lives of all we serve. Whether on the frontline working directly with customers in our branches or behind the scenes supporting our loan officers, our team members each play a vital role in delivering an outstanding customer experience.

Award-Winning Culture

Known for having an empowering, supportive culture, PrimeLending is a place where each individual has an important voice, can be themselves and thrives. Our organization exudes an infectious spirit of optimism and humanity, making PrimeLending a great workplace.

• #7 2023 Energage Top Workplaces in the USA¹
• # 11 2023 Energage Top Workplaces in Financial Services¹
• Top 25 2023 Fortune Best Workplaces for Women™²
• Top 25 2023 Fortune Best Workplaces in Financial Services™²
• Top 50 2023 Fortune Best Workplaces for Millennials™²
• #11 2023 Fortune Best Workplaces in Texas™²
• Scotsman Guide 2024 Top Workplaces³ (Editor’s Pick)
• #7 2023 Dallas Morning News Top Workplaces⁴

Key Facts About PrimeLending

• Established in 1986
• Part of Hilltop Holdings Inc. (NYSE: HTH) a diverse financial services company
• #11 2023 Top Retail Volume, Scotsman Guide
• #15 2023 Top Overall Volume, Scotsman Guide³
• 400+ purchase, renovation, refinance and reverse mortgage products
• National lender with coverage in all 50 states
• 2023 Best-in-Class Lender in 4 categories by MortgageCX⁵
• Branches located in 42 states
• 96% customer satisfaction rating⁶
• 4.9 national average star rating on Google
• 22,000+ five star Zillow reviews

²Great Place to Work

³Scotsman Guide

⁴The Dallas Morning News

⁵MortageCX

⁶Survey administered and managed by an independent third party following loan closing. PrimeLending received an overall 96% Customer Satisfaction Rating for the period 1/1/23-12/31/23.