Marketing Sr. Specialist (101564) (9315) bei American Honda Motor Co., Inc.
American Honda Motor Co., Inc. · Torrance, Vereinigte Staaten Von Amerika · Onsite
- Professional
- Optionales Büro in Torrance
Career Opportunities: Marketing Sr. Specialist (101564) (9315)
Legal Entity: American Honda Motor Co., Inc.
Business Unit: Parts Service & Technical
Division: Service
Work Location: Torrance - Main Campus Location
Shift: 1st
Workstyle: Onsite
Career Level: 4
Job Grade: Exempt-2
Salary Range: $73,300.00 - $110,000.00
Job Purpose
The Service Marketing Specialist will support the marketing team in increasing Customer Pay Repair Orders and Parts/Accessory sales for AHM. This role involves assisting in driving customers to dealerships for vehicle maintenance and repairs through direct mail, email, and digital channels as part of AHM’s Service Prospecting (SPS) Programs. The Marketing Specialist will help manage the SPS marketing suite, including Seasonals, OnDemands, Metro Mailers, and Service Prognostics, to enable dealers to communicate with Lapsed and Inactive customer segments, encouraging them to service their vehicles for both Honda and Acura brands.
Key Accountabilities
- Support the management of the SPS marketing suite (Seasonals, OnDemands, Metro Mailers, and Service Prognostics)
- Lead and support the execution of direct mail, email and digital marketing campaigns. Help analyze the campaign performance and provide insights for future improvements
- Collaborate with the marketing team to develop strategies for engaging Lapsed and Inactive customers
- Coordinate with the field and dealerships to ensure consistent communication and marketing efforts across the country
- Maintain up-to-date knowledge of marketing trends and best practice
Qualifications, Experience, and Skills
- Bachelor's Degree in Business Administration, Marketing, Finance or equivalent work experience
- Three to Five plus years in a combination of automotive sales, parts, service, research, and marketing experience
- Strong project planning, organizing, and analytical skills
- Ability to multi-task
- Excellent communication skills (required
- Process management skills such as, System Trees, PDCA, Cap-Do, 5-P, and SWOT
- Proficiency with MS Project, Microsoft Office suite with an emphasis on PowerPoint and Excel
Decisions Expected
- Make key decisions on program logic, enhancements, creative treatments, reporting, enrollment strategies, and publications, as well as oversee day-to-day activities essential for program execution
- Prioritize backlog and keep all enhancements and projects on track
- Day-to-day campaign decisions, weighing the options between cost and value to AHM, dealers, and customer
Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.
Legal Entity: American Honda Motor Co., Inc.
Business Unit: Parts Service & Technical
Division: Service
Work Location: Torrance - Main Campus Location
Shift: 1st
Workstyle: Onsite
Career Level: 4
Job Grade: Exempt-2
Salary Range: $73,300.00 - $110,000.00
Job Purpose
The Service Marketing Specialist will support the marketing team in increasing Customer Pay Repair Orders and Parts/Accessory sales for AHM. This role involves assisting in driving customers to dealerships for vehicle maintenance and repairs through direct mail, email, and digital channels as part of AHM’s Service Prospecting (SPS) Programs. The Marketing Specialist will help manage the SPS marketing suite, including Seasonals, OnDemands, Metro Mailers, and Service Prognostics, to enable dealers to communicate with Lapsed and Inactive customer segments, encouraging them to service their vehicles for both Honda and Acura brands.
Key Accountabilities
- Support the management of the SPS marketing suite (Seasonals, OnDemands, Metro Mailers, and Service Prognostics)
- Lead and support the execution of direct mail, email and digital marketing campaigns. Help analyze the campaign performance and provide insights for future improvements
- Collaborate with the marketing team to develop strategies for engaging Lapsed and Inactive customers
- Coordinate with the field and dealerships to ensure consistent communication and marketing efforts across the country
- Maintain up-to-date knowledge of marketing trends and best practice
Qualifications, Experience, and Skills
- Bachelor's Degree in Business Administration, Marketing, Finance or equivalent work experience
- Three to Five plus years in a combination of automotive sales, parts, service, research, and marketing experience
- Strong project planning, organizing, and analytical skills
- Ability to multi-task
- Excellent communication skills (required
- Process management skills such as, System Trees, PDCA, Cap-Do, 5-P, and SWOT
- Proficiency with MS Project, Microsoft Office suite with an emphasis on PowerPoint and Excel
Decisions Expected
- Make key decisions on program logic, enhancements, creative treatments, reporting, enrollment strategies, and publications, as well as oversee day-to-day activities essential for program execution
- Prioritize backlog and keep all enhancements and projects on track
- Day-to-day campaign decisions, weighing the options between cost and value to AHM, dealers, and customer
Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.
