Vice President, Revenue Operations bei Turning Point Brands, Inc.

Who we Are:

Turning Point Brands, Inc. (NYSE: TPB) is a leading manufacturer, marketer, and distributor of branded consumer products with active ingredients. We sell a wide range of products exclusively to adult consumers, from our iconic brands to our next generation products to fulfill evolving consumer preferences. Our three focus segments are led by our core, proprietary brands including Zig-Zag� (rolling papers and wraps), Stoker�s� (looseleaf chew and moist snuff) along with our distribution platforms in NewGen. Our products are sold in over 215,000 retail outlets in North America and through our e-commerce platforms. Our businesses generate solid cash flow which we use to finance acquisitions, increase brand support, expand our distribution infrastructure, and strengthen our capital position.

Let�s Build Great Experiences Together!

As a team of ambitious individuals, we strive to be the best at what we do. We have an entrepreneurial and creative approach to get the job done. Do you have a great attitude about life? Are you a great communicator with the ability to learn? Do you have tenacity, grit and are unafraid to fail? If you answered yes to these questions, we want you on our team!

About the job

The Vice President, Revenue Operations will lead the strategic coordination and operational planning for the Turning Point Brands selling organization that provides scalable growth to maximize revenue opportunities. This individual will be responsible for creating a unified and data-driven plan between the Brand Marketing and Sales organizations that drives brand growth and delivers revenue targets. This is a highly collaborative role and requires coordination with cross-functional teams including Sales, Marketing, and Finance to ensure strategic and executional alignment.

Essential Functions

• Lead development of end-to-end Go-to-Market (GTM) planning and execution strategies to deliver against revenue targets
  • Partner with Brand Marketing teams to translate brand strategy into an execution plan with clear requirements and tactics for the sales team to deploy
  • Lead the creation of comprehensive Go-to-Market (GTM) strategies for new product launches, promotional initiatives, and brand expansions, ensuring alignment with business goals
  • Co-create cycle plans with cross-functional teams (for ex. sales, brand marketing, trade marketing, BI, Finance) on what is required and when for successful deployment
  • Scope and set commercial KPIs to track cycle performance with BI to surface data-driven commercial insights and refine strategy and tactics
  • Oversee and manage Sales Incentive Plans (SIP) design, roll-out to the sales teams, and payout calculations
  • Project manage cycle plans through completion
  • Partner with Brand Marketing Team to develop and execute wholesale and trade programs that align with brand and company strategies and drive retail engagement
• Deploy and evaluate the aligned upon commercial strategy while partnering with Brand, Sales, and Finance leadership on strategic initiatives:
  • Revenue growth management (for ex. pricing optimization, trade programs)
  • Sales force design deployment (for ex. geography, territory size)
    • Partner with Finance and Sales Leadership on the development of territory design to ensure balanced coverage and alignment of territories with revenue potential
  • Partner with Sales Team Leadership to ensure clear understanding of GTM plans, creating a collaborative feedback loop and optimizing for continuous improvement
  • Provide data-driven commercial insights to identify sales trends, optimize processes, and transform GTM plans, as needed, to drive clear plans toward growth
• Oversee commercial tech stack (for ex. SalesForce.com) to set-up and maintain commercial tooling
  • Leads SalesForce strategy, planning and drive execution in partnership with IT Department
  • Oversee Sales Support Systems and Technologies, including CRM platforms, such as SalesForce, to drive efficient and scalable execution
  • Guide IT stakeholders on technical requirements and desired functionality
  • Coordinate with BI to maintain commercial data and define reporting requirements
  • Set-up Sales Surveys, SOPs for account & data management, account and territory assignments
• ???????Oversee the full Revenue Operations team, driving improvements and automation in sales support processes to keep pace with business expansion.

Minimum Qualifications

• Bachelor�s degree in Business, Sales, Marketing, or a related field
• 8-10 years of experience in trade marketing, sales planning, or go-to-market strategy within the FMCG/CPG industry
• Strong understanding of retail dynamics, trade programs, field sales execution and category management
• Proven ability to develop and execute successful go-to-market strategies for new and existing products
• Strong leadership, communication, and project management skills
• Proficiency in data analysis, with a strong ability to leverage insights to drive decision-making
• Proven ability to build compelling PowerPoints and present GTM strategies to large audiences
• Experience working with cross-functional teams and influencing at all levels of an organization
• Experience navigating change and influencing at an executive level
• Responsible for being knowledgeable of and acting in strict accordance with the requirements of all relevant laws, regulations, and Company policies, including, among other areas, Food and Drug Administration regulations.

Preferred Qualifications

• Master of Business Administration (MBA) or other advanced degree preferred.

Let�s talk money and perks!

Turning Point Brands offers a competitive salary and benefits.

• 12 Paid Holidays
• PTO (Paid Time Off)
• 401K with company match
• Medical, Dental, Vision Insurance
• Short Term Disability Insurance
• Basic Life Insurance
• Tuition Assistance
• DailyPay

Turning Point Brands is an equal opportunity employer. We hire qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected classes.