ABOUT US
We Bring Learning to Life! At NY Preschool & Kids Club, childhood is our passion. NY Preschool & Kids Club is a leading provider of early childhood education and private enrichment classes committed to physical, intellectual, and social experiences for children from 8 weeks to 12 years old. Through innovative preschool, exciting classes, creative camps, one-of-a-kind birthday celebrations and events, our approach inspires each child’s inherent love of learning in a fun and energetic environment.
JOB SUMMARY
We are seeking a Marketing Specialist who thrives at the intersection of creativity, strategy, and analytics. This role will drive visibility and enrollment for NY Preschool & Kids Club through impactful digital marketing campaigns, engaging content storytelling, and community-driven outreach.
The ideal candidate is a data-driven marketer who loves testing and optimizing campaigns, stays current on digital trends, and brings a fresh creative energy to how we tell our story.
This is a full-time, hybrid role requiring regular in-person collaboration across our NYC school locations.
ESSENTIAL DUTIES & RESPONSIBILITIES
Digital Marketing & Paid Media
- Plan, execute, and optimize Google Ads, Meta, and other paid digital campaigns to drive enrollment and brand awareness.
- Track and analyze KPIs (CPC, CTR, ROAS, conversion rates) to continuously improve ad performance and return on spend.
- Collaborate with creative and operations teams to ensure campaign alignment with enrollment goals.
Social Media & Content Creation
- Manage and grow NY Preschool & Kids Club’s organic social media presence across Instagram, Facebook, TikTok, and emerging platforms.
- Develop high-quality, on-brand content (graphics, video, copy) that highlights our community, classes, and joyful experiences.
- Partner with on-site teams to capture authentic classroom moments and family stories that bring the brand to life.
Email Marketing & CRM
- Create and deploy email marketing campaigns (HubSpot, Mailchimp, or similar) that engage families and convert leads.
- Build and maintain audience segmentation and automation workflows to improve open rates and conversions.
- Analyze performance data to inform messaging and timing strategies.
Creative & Collateral Support
- Design and update print and digital materials (flyers, signage, digital banners, etc.) in Canva or Adobe tools.
- Collaborate on seasonal campaign launches, promotions, and events.
- Ensure brand consistency across all digital and physical touchpoints.
Community & Partnerships
- Support local school-level marketing through on-the-ground initiatives, family events, and partnerships with local businesses and media outlets.
- Identify creative cross-promotional opportunities that elevate the brand and reach new audiences.
