Digital Marketing Strategist (Web & Social Media) bei Jumpmind

Location: Columbus, OH (Hybrid or Remote)

About the Role

Jumpmind is seeking a Digital Marketing Specialist to own the day-to-day management of our website, social media channels, and digital campaigns.

Responsibilities

Website Management

• Maintain and update website content using WordPress
  
  

• Collaborate with design and product teams to launch new pages, optimize layouts, and ensure brand consistency
  
  

• Monitor site performance, SEO, and analytics to identify areas for improvement
  
  

• Manage integrations with analytics, lead capture, and marketing automation tools
  
  

Digital Marketing & Advertising

• Plan, execute, and optimize Google Ads, LinkedIn Ads, and other paid digital campaigns to generate leads and increase visibility
  
  

• Manage email marketing initiatives including list segmentation, campaign creation, and performance tracking
  
  

• Support the development of landing pages, campaign assets, and A/B testing to improve conversion rates
  
  

• Track KPIs and provide regular reports on campaign performance and ROI
  
  

Social Media & Content

• Develop and schedule posts across LinkedIn, Facebook, and YouTube
  
  

• Work with design and content to create engaging social media schedules that highlights product features, customer success, industry recognition, and event participation
  
  

• Monitor engagement and respond to comments/messages in a timely, professional manner
  
  

• Analyze social media metrics and adjust strategy based on insights
  
  

Cross-Functional Collaboration

• Work closely with marketing, sales, and design teams to align messaging and campaigns
  
  

• Partner with external vendors or agencies when needed to support paid campaigns or specialized projects
  
  

• Assist with blog posts, digital assets, and other content to support broader marketing initiatives
  
  

Qualifications

• 3+ years of experience in digital marketing, website management, and social media
  
  

• Proficiency with WordPress, SEO best practices, and analytics tools (e.g., Google Analytics, Tag Manager)
  
  

• Experience managing Google Ads, LinkedIn Ads, and email marketing platforms (e.g., HubSpot, Mailchimp, or similar)